Monday February 4 2019 THE NATIONAL MOTORCYCLE MUSEUM, BIRMINGHAM
Scandinavian traditions, “it’s packed with extra gifts to keep excited children quiet until morning,” she said. Leanne Osborne, trading director of online gift
retailer
www.notonthehighstreet.com, explained: “When we first saw the boxes introduced to our site around three years ago, in our second year of selling them our sales increased by over 400%. I think it’s because customers really love a new tradition, it encourages family time together, and it just helps prolong the magic of Christmas - which is why people are responding so well to it.”
Hero and villain But from all our purchases, which one best represents 2018? For Mary: “It’s an item which saw a 500% sales surge, becoming the symbol of our new environmental awareness. Maybe the travel cup is THE shopping item of the year. And if the cup is our hero item, the plastic straw is this year’s villain.”
What we didn’t buy in 2018 What else didn’t we buy in 2018? According to Mary: “New car sales had their worst September since the financial crash, prompted by new emissions tests and a move towards alternative fuels. John Lewis stopped selling DVD players, as Britain embraced downloading and streaming - and freed up some
space. And we have been drinking 870 million fewer cups of black tea in favour of herbal and fruit teas.”
The Next Big Thing? Finally, Mary asked two experts to predict what’s going to be big this year. Lakeland buying & merchandising director Samm Swain said: “It’s going
talkingtrends
to be kefir, it’s going to be fermentation… it’s going to be all the things that protect you, your body and the environment.” (Read more on page 46.) And Deliveroo ceo and co-founder Will Shu concluded: “The food health trend is just massive. We’ll see more restaurants that offer both a full vegan menu and a carnivorous menu
Have cup, will travel…
Navigate managing director David Atkinson comments on Mary’s hero product
Housewares supplier Navigate offers a range of lunch and hydration on-the-go products, including reusable travel cups, under its Beau & Elliot home and gift brand. Marketing director David Navigate said the stainless steel
cups “bring a touch of glamour to drinking on-the-go, with two sizes sized specifically to fit both regular and grande servings, that keep drinks hot, or even cold, for up to three hours. They’re great as a self-indulgent purchase - but ideal as a gift for someone special.” He noted: “With the growing shift change in recycling and the need to dramatically reduce paper coffee cup wastage and single-use plastics, consumers are now acutely aware of the little steps they can make to help reduce the impact of waste materials - and save themselves money at the same time. “Part of that solution has been to encourage consumers to invest in reusable travel cups to enjoy their favourite
drink; whether it’s the morning commute, a walk with the dog or just sitting at your desk. “And with the added benefits of insulation and money off in most high street coffee chains, there’s never been a more appropriate time to invest in reusable travel cups.”
The business-to-business website for housewares retailers and their suppliers
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january/february 2019
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