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Labelling Solutions New securitylabelling solutions


Companies worldwide lose the equivalent of hundreds of billions of euros each year to goods that are counterfeit, interfered with or diverted in the supply chain. Security labelling produces an efficient and versatile response


ANTI-COUNTERFEIT LABELS Anti-counterfeiting labels incorporate properties or combinations of features into the face material as a means of authentication. These safety labels are difficult to reproduce and depending on the level of security used authenticity can be checked by brand owners, government agencies or consumers. Security labelling is growing year by year. In response, UPM is modifying


labels to create customised materials that are unique to the brand owner or individual product. The most robust security labelling materials combine different measures to create a single label solution, which is more effective and cost-efficient than using multiple single-feature solutions together. “There is no prominent type of security labelling as it depends on the


type of security that is needed, such as tamper evidence or anti counterfeit,” says Thomas Threichel, segment manager, security, postal, UPM Raflatac.


“Security labels can also combine security features within one label, for example a combination of destructible paper and a hologram could be used. Of course, the more features that are used, the higher the security level. “Security labelling not only authenticates products to consumers, but also


protects the company's brand and reduces the risk of lost revenue and liability issues. We have developed solutions from ultra-destructible films to void and paper materials supporting various security labelling requirements. Now we are introducing our new Raflasec Security range with long-term supply stability at SDW. We are also continuously developing new security labelling solutions with our customers and brand owners," adds Treichel. UPM develops labels in many areas, fulfilling market needs and working


to align products to new legislations. A few examples of security labelling solutions are included in the box below.


Security papers – Different colours and strand lengths of visible or invisible security fibres can be used with paper face materials. Real and simulated watermarks are a possibility, as is an anti-forgery chemical treatment that prevents alteration of label data. Holograms –While standard holograms are mainly decorative, customised holograms are powerful allies in security labelling applications. UPM offers custom hologram designs based on 2D or 3D technologies. All holograms can incorporate security features such as micro and nano-text and laser- activated information. Optically variable face materials – Optically variable films exhibit changes in aspect under various conditions. A colour switch can occur when tilting the film or exposing it to a certain type of light. Taggants – Various kinds of taggants can be added to filmic and paper label stock. These range from generic covert taggants that can be read with a simple handheld reader, to forensic taggants requiring laboratory analysis. Shadow print – A back imprint can be applied to the reverse of the label face material before the adhesive is coated. This adds security by being an integral and inseparable part of the label. The shadow print is difficult to duplicate, impossible to remove undetected and infinitely more secure than printing on the adhesive.


TAMPER-EVIDENT LABELS Tamper-evident labels are a powerful deterrent to theft and re-labelling. They are based on destructible and ultra-destructible papers and films that are destroyed when an attempt is made to remove them. Anti-tamper labels help secure the authenticity of products as they can be printed with identification numbers or other critical information such as warranty numbers and expiry dates. They are also often used as package seals as they are impossible to transfer to other packages. UPM Raflatac's new Raflasec Security range includes a range of tamper- evident and anti-tamper labels that aim to provide security solutions, such as those listed to the right.


Raflasec HoloSecurity – A holographic material that can be combined with security cuts so that the label breaks when it is tampered with. Raflasec Fibres – A label material that contains both visible and invisible fibres to allow authentication under UV light. The material has a chemical sensitisation feature, which means that it changes colour if an attempt to remove it with chemicals has been made. Raflasec Seal – A label material that tears easily. This offers low investment costs and has high printability and opacity. Raflasec Chameleon – A material that changes colour when removed and cannot be reapplied.


“Our Change Management guarantee, for products in the new Raflasec range, ensures long-term supply stability for manufacturers and reduces the need for requalification,” explains Treichel. “All the products in the range are fully backed up by our global supply chain, expertise and comprehensive customer support – bringing even greater peace of mind to security labelling.” uwww.upmraflatac.com


20


September 2017


www.convertermag.co.uk


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