Home Entertainment: Custom Install
With the vast increase of Jumbo screens available, 73 inches and above, all retailers selling TV and Audio either currently take advantage of the custom install opportunities or considering expanding into this rapidly growing market
T
he following is a basic perspective partly based on the CEDIA
[Custom Electronics Design Installation Association} information. With a projected market volume of £1 billion by 2028, home entertainment continues to prosper. Smart home cinema systems are coming into the mainstream as we explore more flexibility with media and streaming services.
This could be anything from a multi-use
media room to a full home theatre, complete with customised display and sound systems. If you’re customers are thinking about a home cinema room, you’ll need to consider factors such as: the size and layout of available space; Technology and components, plus, how the room will be used. Whilst CEDIA-qualified installers can
help to answer all these questions, with years of experience installing TV and Audio, independent retailers will also be totally capable to guide it’s customers with the type of cinema system required. That said, the types of media rooms are all
different. Hence, considerations in mind of choosing one of two options: a home cinema or a media room. There are key differences between the two, though the size and design can vary.
A home cinema is specifically designed
to mimic the movie theatre experience. It lends itself to streaming services and even uses specially designed media creators like Kaleidescape. Audio and visuals take centre stage here.
Often, smart home cinema speakers are integrated into the space such as walls and ceilings, while the main display may use high- quality OLED TV or LCD technology. Media rooms are generally more relaxed. They
offer versatile options for media consumption, including movies and television, speakers and gaming. Seating may be more flexible as viewing isn’t the top priority. These are also better for smaller spaces and budgets, where 4K may be sufficient. Rather than integrating all technology, media
rooms may have floor standing components like surround sound or wireless subwoofers.
Autumn 2025
They are ideal for socialising, allowing people to move around without compromising on visuals or acoustics. With a Cinema room design, first, there is a
need to think about home space. The room size will impact the customers display screen and sound systems. If their room is smaller, for example, it might be easier to work with a projector.
Home cinemas often lack windows and
have fixed seating. A relaxed media room can move things around and may work better with freestanding tech like a centre speaker. Think about Wi-Fi connection too. A poor
signal will affect playback if the customer is constantly streaming? Listening to the vision is imperative. Speaker
packages offer several options, from Sony Soundbars to full-on Dolby Atmos for that immersive experience. Customers may choose integrated wall or ceiling speakers, or Bluetooth wireless speakers for mobility. An AV receiver is an amazing addition which
works with inputs like HDMI to display images and play sound from multiple sources. For full home theatres, the ‘golden ratio’ is H (Height) x 1.28H (Width) x 1.54H (Length/
PEOPLE MAKE THE DIFFERENCE
Depth). This means multiplying the ceiling height by these values. Media rooms work better with projectors,
offering various screen sizes and layouts. Brands such as Sony, Epson, Optoma and Samsung offer up to 292-inch 4K displays, ideal for flexibility and crystal-clear imagery. Should a fixed screen be desired with sharp contrasts, think about an OLED, LCD, microLED or the very latest, RGB microLED display. Many customers ask, “Why install a smart home cinema system?” Smart home cinemas and media rooms allow
customers to personalise their entertainment experience. They can customise lighting and sound settings remotely, while enjoying either immersive cinema viewing or relaxed music and gaming. With a huge range of best-selling brands including Denon, Kef, DTS:X, Marantz and Sonos, they can enjoy the best sound. Meanwhile, viewing is almost limitless thanks to integrations with streaming services and physical media. Let’s face it, a home cinema or media room is a space to be entertained and socialise. Once completed, the customers property value might even increase as well
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