Advertorial: CDA I
ndependent electrical retailers know customers want reassurance as much
as style when buying appliances. Three months aſt er launch, CDA’s industry- leading lifetime parts warranty is proving a valuable sales tool. By combining a strong consumer message with practical trade support, CDA is giving showrooms an edge, strengthening trust and helping them recommend CDA products with confi dence.
A strategic commitment to the trade For more than three decades, CDA has built its reputation as a reliable partner, delivering stylish, dependable appliances at accessible price points. Today, the brand is recognised as one of the UK’s most trusted kitchen names, with a “Great” Trustpilot rating and strong consumer awareness. The warranty covers CDA’s entire portfolio and underlines its confi dence in product quality. Every CDA built-in and freestanding appliance purchased since 1st July 2025 qualifi es once registered, supported by the brand’s standard two-year labour cover. Chris Ward, Managing Director at CDA, explains: “This is more than a consumer message. It is a trade statement. When retailers and installers recommend CDA, they can do so with the knowledge that the product is supported for life. That reassurance builds stronger sales conversations and lasting customer loyalty.”
How CDA’s Warranty Helps
always looking for ways to off er customers something diff erent. CDA’s lifetime parts warranty gives us a clear point of diff erence we can recommend with confi dence, while reassuring customers their investment is protected for the long term.” For installers, recommending CDA is less of a
risk and more of an opportunity to add value to kitchen projects.
Why retailers and installers should care For independents, the warranty is becoming a clear point of diff erence. It reassures both the customer and the professionals selling and fi tting CDA appliances. • Customer confi dence – Sales teams use the warranty to reduce hesitation at purchase.
• Reduced aftersales pressure – With lifetime parts covered, the risk of disputes is minimised.
• Stronger relationships – Long-term protection strengthens ties between customer, retailer, and brand. Justin Marks, Owner of Riley James Kitchens in Stroud, comments: “As an independent, we’re
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Supported by the Amica Group Since joining the Amica Group in 2015, CDA has gained the resources of a major European appliance manufacturer. Investment in product development, logistics, innovation, and aftersales has followed, giving independents confi dence that CDA has the scale and stability to support a lifetime commitment.
Tools to help the trade To maximise the initiative’s impact, CDA has provided resources to support partners: • A warranty explainer toolkit with clear resources for showroom teams.
• Updated digital POS materials for online, in- store, and campaigns.
• Virtual training sessions to ensure staff are confi dent presenting the benefi ts. These tools are helping turn the warranty into a proactive sales advantage.
PEOPLE MAKE THE DIFFERENCE
Building value for the long term The appliance market is highly competitive, with customers focused on durability and value. For independents, the challenge is to demonstrate quality while competing with multiples on price and design. CDA’s lifetime parts warranty helps solve this.
It tells customers their investment is protected for life while giving retailers a compelling reason to recommend CDA over other brands.
How to get involved CDA is inviting retailers, showrooms, and trade professionals to make full use of the initiative. For existing partners, it provides a fresh way to engage customers. For those not yet working with CDA, it off ers a strong reason to consider the brand. For more information, access to resources,
or to speak with a CDA representative about becoming a stockist, visit
cda.co.uk.
Conclusion For independents competing in a crowded marketplace, CDA’s message is clear. The lifetime parts warranty is not just about product protection—it is about giving retailers a powerful selling point that builds loyalty, protects margins, and encourages customers to buy locally. By off ering peace of mind for life, CDA is helping independents win and keep customers.
Autumn 2025
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