Advertorial: RKW Swan
Heritage, style, and innovation - driving the future of breakfast and beyond
F
or decades, Swan has been a name synonymous with trust, style, and
innovation in small domestic appliances. With a heritage that stretches back to the early 20th century, Swan has consistently delivered products that bring both quality and character into homes worldwide. Today, Swan stands proud as one of the fastest-growing SDA brands in the UK, leading the way in breakfast and kitchen collections that inspire consumer loyalty and drive incremental value for retail partners. As we look towards Q4 2025 and beyond into 2026, Swan is building on its strong foundations with bold new collections and category expansions that will ensure it continues to stand out as the go-to brand for stylish, accessible kitchen solutions. For retailers, there has never been a better time to partner with Swan and capitalise on its ambitious growth journey.
Driving Incremental Value Through Breakfast Collections Swan’s portfolio is centred on thoughtfully designed collections that resonate with modern consumers. By delivering a complete look across breakfast, housewares, and home essentials, Swan empowers shoppers to create cohesive, stylish kitchens, boosting both attachment rates and basket spend. Retro remains Swan’s flagship design story.
A firm favourite with consumers, the iconic Retro range combines timeless curves with a palette of modern finishes. For AW25, the
Swan Wave Collection Swan Solace Collection
Retro collection will be refreshed across small domestic appliances, with housewares, espresso machines, and microwaves set to follow in 2026, ensuring its relevance for a new generation of style-conscious shoppers. Solace marks an exciting new chapter in
Swan’s collection strategy with a quality gloss finish and stainless steel body. Both the kettles and toasters are now available in three colours – black, white and cream, with copper, graphite and stainless steel colourways launching later in 2025 ready for peak season. Complimentary countertop storage will follow in SS26. Windsor, meanwhile, is Swan’s newest
arrival into the breakfast category. Now in stock, Windsor combines classic British design cues with everyday practicality, making it a highly commercial proposition across three neutral colourways: black, white and grey.
Swan Retro Collection
With housewares and microwaves scheduled to launch in SS26, Windsor is set to evolve into another fully rounded collection that can deliver growth across multiple categories. And looking to late 2025, Swan’s Wave
collection is scheduled to debut in October and features an eye-catching 3D textured ripple design that brings a fresh sense of modern elegance to the kitchen worktop.
Confidence in Innovation With such a rich NPI pipeline across multiple categories, Swan is demonstrating its confidence not just in individual products, but in its long-term growth strategy. Each launch is carefully positioned to balance design with accessibility, offering retail partners collections that are both aspirational and commercial. Swan’s commitment to coordinated
collections is already paying dividends. By leading the conversation in the breakfast category, Swan is helping retailers to engage consumers both in store and online. This in turn is driving incremental value, broadening the appeal of SDA while encouraging shoppers to invest across categories.
A Peak Opportunity For retail buyers, Swan’s proposition is clear: partner with one of the UK’s fastest-growing SDA brands and benefit from its expanding, design-led collections. With Solace and Windsor already in stock and a host of new launches scheduled from AW25 through 2026, now is the time to commit. Stocking Swan ahead of the peak season ensures retailers are perfectly positioned to capture seasonal demand while offering consumers the latest innovations in breakfast and beyond. Swan brings with it over 90 years of heritage and trust throughout the home, alongside proven category growth that continues to add value to the SDA market. Its future-facing pipeline, spanning breakfast, housewares, coffee, and microwaves, delivers a steady stream of opportunities for retailers to engage shoppers with fresh, on-trend products. By championing coordinated collections, Swan makes it easy for consumers to build a complete look, driving higher basket spend and creating cross-selling opportunities. The message to the trade is simple: with
heritage, innovation, and one of the most exciting product pipelines in the market, Swan is more than just a supplier - it is a partner for growth. For retailers, the opportunity is clear: stock Swan now to secure maximum returns this peak season and beyond.
• For more information, please contact
sales@rkwltd.com or call 0333 220 6070
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www.ierdaily.co.uk PEOPLE MAKE THE DIFFERENCE Autumn 2025
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