Optoma 4K UHD Laser Range (UHZ66)
Sony BRAVIA Projector 7 (VPL-XW5100)
Hisense Laser Cinema PX3-PRO
Vision® and HDR10+ support make it a high- end choice for media rooms and bright spaces.
Today’s projection models from Sony,
Optoma, and Epson, deliver vivid, high-contrast images in spaces with ambient light, and they’re compact enough to fi t into everyday homes.
The Line-Up: AWE’s Latest Projector Highlights Sony BRAVIA Projector 7 (VPL-XW5100) Sitting neatly between the XW5000 and the fl agship Projector 8, Sony’s latest model brings a signifi cant brightness boost of 2,200 lumens, 10% more than the XW5000, while retaining a compact chassis and advanced XR processing. It supports HDMI 2.1 for the latest high-frame-rate content and features digital aspect ratio scaling for eff ortless switching between 16:9 and 2.35:1 formats. For retailers, the £6,999 SRP makes it a compelling mid-premium choice, ideal for customers seeking cinematic performance without moving to the very top tier.
Optoma 4K UHD Laser Range Newly available at AWE, Optoma’s new range covers everything from high-value models to premium fl agships, giving retailers fl exibility to target multiple customer profi les.
• UHZ66 – Compact and lightweight, with true 4K UHD, 4,000 lumens brightness, and ultra-low latency for gamers.
• UHZ68LV – Dual-laser power, 5,000 lumens, and a wide 95% DCI-P3 colour gamut. Dolby
• UHZ58LV (coming soon) – Dual-laser, 3,000 lumens, Filmmaker Mode, and 360° installation options. Entry-level models like the HZ40HDR provide
an aff ordable gateway into laser projection, while specialist short-throw designs expand possibilities for smaller rooms or gaming setups.
Epson EH-LS9000B/W Replacing the much-loved TW9400, Epson’s latest laser projector arrives at just SRP £2,999, off ering premium performance at a price point accessible to a wider audience. Key features include 3LCD technology, HDR10+ support, a 2.5 million:1 contrast ratio, and motorised lens shift, zoom, and focus. With 20,000 hours of laser life, it’s built for years of trouble-free enjoyment. Retailers can also highlight its integration capabilities, with HDMI ARC, Ethernet, RS-232, and compatibility with leading control systems such as Crestron and Control4.
Hisense Laser Cinema PX3-PRO The Hisense PX3-PRO delivers 4K visuals up to 150 inches with Dolby Vision, IMAX Enhanced certifi cation, and ultra-fast gaming performance. Its built-in Harman Kardon Dolby Atmos sound, or optional premium audio pairing, makes it a complete home cinema solution, while ultra short throw design and Control4 integration keep installation simple. As a high-margin, eye- catching option, it makes a perfect option for retailers looking to off er customers big-screen
immersion in any room.
How Retailers Can Maximise Sales 1. Demonstration is King Even a modest demo setup can highlight the diff erence in immersion between a 77-inch TV and a 120-inch projection. 2. Pairing Products Bundling projectors with projection screens, sound systems, or smart lighting can increase average transaction value and deliver a more complete solution. 3. Highlight Longevity & Ownership Costs Laser light engines reduce maintenance costs with no lamps to replace and provide consistent brightness for years. 4. Use Available Support AWE off ers training, technical guidance, and showroom facilities for retailers wanting to experience and further understand products.
Projection: A Profi table Addition to Your Portfolio For electrical retailers, projection represents a market segment where average selling prices are higher, margins can be stronger, and the “wow factor” is undeniable. Whether it’s Sony’s refi ned cinematic performance, Optoma’s breadth of solutions, or Epson’s accessible entry point, there’s an option to fi t your customers’ aspirations. Big-screen entertainment isn’t just for cinemas anymore, it’s ready for the living room. And with AWE’s latest line-up, it gives retailers a chance to take centre stage in their customers’ next great viewing experience.
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https://my.cedia.org/Shop/Product-Catalog/Product-Details?productid={2AD6C970-5624-F011-8C4D-000D3A8EA979}&_gl=1*1l047td*_gcl_ Autumn 2025 PEOPLE MAKE THE DIFFERENCE
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