Cover Story: AWE


Big-Screen Potential: How Retailers Can


Capitalise on the New Age of Home Projection


For years, televisions have dominated the living room wall. But something is shiſt ing. As consumers embrace bigger screens, cinematic experiences, and truly immersive gaming, projectors are stepping into the spotlight, not just in dedicated home cinemas, but for media rooms, and multi-purpose spaces.


F


or electrical retailers adding high- performance projection solutions


to your portfolio presents a signifi cant opportunity to open new revenue streams. With new laser-based models from Sony, Optoma, and Epson now available from AWE, there’s never been a better time to


off er customers the magic of the big screen at home.


Why Now is the Moment for Projection The demand for private cinema rooms is on the rise, with clients transforming garages, spare rooms, or adding new spaces, according to the


latest CEDIA market research*. While the rush for 75-inch+ televisions continues, projectors have moved from niche to mainstream. Laser light sources have made them brighter, longer- lasting, and more fl exible, while 4K resolution and HDR support have pushed image quality into true big-screen cinema territory.


10 | www.ierdaily.co.uk


PEOPLE MAKE THE DIFFERENCE


Summer 2025


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