Tower AirX 8L Single Basket Air Fryer
per batch. The digital one-touch control panel features five pre-set programs for perfect slushies, cocktails, frappes, milkshakes and frozen juice. Drinks can stay frozen for up to 12 hours, and all parts are dishwasher safe, perfect for busy households. For retailers, that means incremental sales,
driven by Tower’s ability to bring something fresh to the market.
The Home of the Air Fryer – and Beyond Tower W
hen it comes to small kitchen appliances, very few names
resonate with households quite like the trusted British brand, Tower. With a heritage stretching back more than a century, the brand has long been known for its ability to combine high-quality features with affordability. But what really sets Tower apart today is its relentless drive to innovate, pioneering new categories, refreshing kitchen style, and continually finding ways to excite consumers.
From Air X to Elite: The Future of Air Frying Air fryers have transformed kitchens, reshaping cooking habits and expectations. Tower has led the way from the start, bringing healthier frying into the mainstream while keeping quality and reliability at the core. Its latest AIRX and Elite ranges take that commitment further, combining innovation with uncompromised build quality. Coming in October 2025, AIRX is Tower’s brand-new technology, created to make cooking in an air fryer even easier. An internal sensor detects the temperature of the food added to the air fryer, utilising AI to intelligently calculate the required cooking time, eliminating the guesswork from cooking and delivering quality results after every use. Available across two slimline single basket models in either a 5L or 8L capacity. At the top end of the portfolio sits the
Elite range, Tower’s most feature-rich air fryer offering to date. Combining premium finishes with advanced functionality, Elite has been designed to meet the demands of serious
Autumn 2025 PEOPLE MAKE THE DIFFERENCE
home cooks and busy households alike. The line-up includes a 18L Pizza Oven Air Fryer, a 26L Microwave Air Fryer, a 11L Flexi-Drawer Air Fryer, and three dual-basket models: two 8L options (available with or without viewing windows) and a larger 10.4L version. With a solution for every kitchen, Elite not only reinforces Tower’s position as the Home of the Air Fryer but also showcases the brand’s commitment to premium quality and lasting reliability.
Beyond Air Frying: Innovation Without Limits But Tower isn’t content to stop there. The brand has made its name by spotting consumer trends early and responding with products that feel timely, fun, and commercially savvy. A perfect example is the Tower Slushie Fusion, launching in November 2025. The Slushie Fusion transforms liquids into frozen drinks at the touch of a button, no ice or blades required. Powered by ChillCore Technology, it swirls liquids around an icy cold chamber, locking in the ideal slushy texture and temperature. Smooth, drinkable slush can be ready in as little as 35 minutes, with up to seven servings
Tower Slushie Fusion Frozen Drinks Maker
Style That Sells: The Cavaletto Story Tower’s success isn’t built on appliances alone, it’s also about design. The best-selling Cavaletto collection, with its on-trend colour palettes, gives consumers a way to coordinate their kitchens with a touch of everyday luxury, while giving retailers a collection that consistently performs. Now, Tower is introducing the Mirage edition, a bold new extension of the Cavaletto collection that refreshes the story with premium features and cutting-edge design. Launching with a kettle and a 2-slice digital toaster, available in both black and white finishes, Mirage elevates Cavaletto into a new era. The kettle features an innovative digital control panel that not only displays the live water temperature but also creates a striking optical illusion effect. With one-touch precision, the temperature can be adjusted in 5°C increments from 40–100°C, ensuring the perfect water temperature for everything from green tea to coffee.
The matching digital toaster brings the same ease and sophistication to breakfast. Its touch- control panel allows users to select browning levels and cooking functions at a glance, with five preset toasting options for added convenience. With Mirage launching later in the year, Tower not only elevates Cavaletto’s signature style but also gives retailers a fresh story to tell, bringing innovation to a proven collection that continues to deliver strong sales.
A Brand Retailers Can Trust What ties all of this together is Tower’s unique position in the SDA market. With over 100 years of heritage, Tower continues to evolve, combining trusted performance with a restless appetite for innovation. From pioneering air fryers to introducing
experiential appliances like the Slushie Fusion, and refreshing design-led collections like Cavaletto and Mirage, Tower proves it doesn’t just follow trends, it shapes them. For retailers, this means a brand that delivers consistent sales, incremental growth, and a portfolio designed to excite consumers year after year.
• For more information, please contact
sales@rkwltd.com or call 0333 220 6070
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