BRAND FEATURE
Ambitious: Bridging tradition and innovation in contemporary footwear
B
ased in the historic heart of Portugal, Ambitious is a contemporary footwear brand that masterfully blends years of shoemaking tradition and expertise with an innovative approach. By incorporating the latest trends, technology, and materials, Ambitious creates unique designs that stand out in the market. With over 30 years of experience, the brand offers a diverse array of styles, from classic staples to eco-friendly, highly technical sneakers, all imbued with a strong element of craftsmanship.
With two production facilities in Guimarães and a robust network of local suppliers, Ambitious not only reduces its carbon footprint but also ensures shorter lead times and the use of LWG-certified leathers. This setup enables the brand to conduct comprehensive research and development before each collection, ensuring that all styles meet the highest standards of aesthetics, durability, comfort, and quality. These attributes are the hallmarks of an Ambitious product, with comfort being a key feature recognised by its clients in over 50 countries worldwide. With over 850 retailers globally, Ambitious designs are particularly renowned in Italy, Germany, Belgium, and The Netherlands.
Each collection features a wide range of sportive and casual styles that cater to men aged 20-60, offering updated takes on essential menswear staples while keeping up with the latest trends. Ambitious prides itself on creating designs that are not only technically durable but
also timeless and long-lasting, transcending the fleeting trends of the fashion industry. Prime examples of this philosophy include styles such as KIT, an updated minimalist sneaker featuring a lightweight EVA sole; HOVER, which features a patented shock-absorption sole redefining the concept of comfort; and SLOW, a hybrid sneaker that incorporates classic elements and has become one of the brand’s best-sellers. Ambitious is now making its debut in the UK through Double H Agency, an agency with over a decade of experience in sourcing premium European brands for the UK market. This partnership marks a new chapter in Ambitious’s journey to win the hearts of British retailers and consumers.
48 • FOOTWEAR TODAY • AUGUST 2024
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