Bioeco was launched in the UK for SS23 and the first stockist of the brand was A G Meeks in Cardiff. The retailer had seen the Bioeco range at the Expo Riva exhibition and then also at Micam in Milan.
The brand followed this up by taking a stand at the Footwear Today Live show in Birmingham in September last year, headed up by Mr Cassidy; here he acquired some new customers and then built on that success at the following show in February earlier this year. “Those customers who bought at our first show have come back and bought again, and
more importantly they have repeated in season which proves good fitting and comfortable footwear is timeless and sells 12 months of the year!
Bioeco was also launched in Charles Clinkard for SS24 and also in other independent footwear retailers across the UK market – and the response has been very positive from all new stockists, reports Mr Cassidy.
“I think this shows that fitting, comfort and style all leads to a good long-term relationship
with our customers, and more importantly their customers. Bioeco strongly believes you don’t need to compromise between beauty, comfort and sustainability; our brand combines everything you love in good footwear!”
Footwear Today chats to Iris McLaughlin from McElhinneys Department Store in County Donegal, Ireland, who has been a stockist of Bioeco shoes since 2019…
Q: What ranges do you buy and stock from Bioeco? A: We buy across the range but we concentrate on the occasion dresswear shoes mainly. The biggest advantage to this is that each shoe has a matching bag, which not only looks great displayed in our store, but this helps complete each look and increases UPT.
Q: What’s it like working with the Bioeco team? A: The team are great to work with! They are always at the end of the phone or contactable on email whenever we need them. The service is fantastic on the reorders. When doing our forward order they are flexible on changing leathers and colours and they are always taking on board any suggestions we may have to improve the collection.
Q: What do your customers say about the Bioeco ranges in your store? A: Our customers love the ranges, purely for the comfort, fit and quality. We have repeat customers for the brand as they will buy the
same shoe in two or three different colours, and some customers come in especially and only ask for Bioeco.
When this happens you know you have something special!
Q: What makes Bioeco different from the other brands you have in your store? A: As it is mainly the dresswear collection that we sell it’s definitely the comfort, the type of heel and the heel heights that really make the difference for our customers. Not only this but having G and H fitting means we can cater for a wider customer base and gain customer loyalty, and we’re known in the area for offering this which is certainly a draw for people.
Q: Do you have any suggestions on how the Bioeco brand can keep improving?
DOWNLOAD THE FOOTWEAR TODAY APP NOW SPONSORED BY
A: Keep doing what you are good at and everyone is on to a winner! We love the brand and it always sells well in our store – so we can’t wait to see what you’ve got coming next!
Contact
Contact the Bioeco UK and Ireland Agent: Anthony Cassidy +353 86819 1944
afcassidy@icloud.com
AUGUST 2024 • FOOTWEAR TODAY
• 29
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72
