BRAND NEWS


Golden Concept brings Orthofeet slip-on shoes to the UK!


The Golden Concept Ltd has announced the official UK launch of Orthofeet – offering hands-free shoes engineered with unique comfort features for sensitive feet.


F


ollowing a successful trial period, The Golden Concept Ltd is excited to announce the official UK launch of Orthofeet. For over 40 years, Orthofeet has been disrupting the US comfort footwear market, and is now bringing its biomechanical footwear to Europe! Orthofeet’s


hands-free shoes are designed and engineered with unique comfort features to offer the very best solution for sensitive feet, and physical ailments affected by foot problems or poor posture. Just slip them on and get back to doing the things


you love! Unlike traditional slip-ons, Orthofeet hands-free shoes feature a spring system built into the heel to provide a secure fit, every time!


Comfort and innovation built-in Wearers of Orthofeet have found the Orthocushion system to benefit over 20 common complaints such as foot pain, knee pain and back pain. Health-beneficial features include: ¡ Hands-free patented technology: Eliminates bending and tying laces. Experience true hands- free footwear with a built-in spring that keeps the heel secure, wear-after-wear; ¡ Multiple widths: Multiple fitting solutions with medium-extra wide widths; ¡ Seam-free stretch uppers: Contour every bump and curve for a pressure-free and custom- fit; ¡ OFG orthotic insole: Ergonomic removable insoles with anti-bacterial linings and heel and arch support which helps re-aligns the lower limb, decreasing rotation of the knees; ¡ Arch booster: Removable arch booster for arch support and relief; ¡ 1/16-inch spacer: Personalise your fit with removable fitting spacers;


22 • FOOTWEAR TODAY • AUGUST 2024


¡ Superior cushioning: Rocker sole that distributes the pressure under the foot and protects the body from impacts, enhancing comfort and reducing muscle fatigue of feet and legs; ¡ Excellent grip: Advanced tread for extra traction; ¡ Ergonomic sole: Disperses shock forces from heel to toe and reduces impacts on the joints.


Accommodating diverse needs Orthofeet was established in 1984 by Ron Bar and his brother Michael. Ron earned a doctorate in biomedical engineering and Michael earned a master’s degree in mechanical engineering. The real story of Orthofeet, however, lies in Ron’s motivation for the business. As a young soldier serving as a reserve during the Yom Kippur war of 1973, Ron lost his leg when his tank was hit by a missile. Out of this tragedy, Orthofeet was born.


He saw early on that the traditional method of taking a cast of a patient’s foot was cumbersome and often inaccurate. After earning his degrees, he set out to design insoles, foot orthotics and footwear that would make more sense to his condition and others with mobility issues. Michael


then joined the business, adding his expertise as a mechanical engineer. Together, they created a method that would allow an orthotic to mould directly to the shape of the foot. This patented orthotic allows for more accurate and dynamic shaping of the contours of the foot, enhancing fit and comfort. In 2000, Orthofeet started a line of comfort shoes, which combine attractive styling with innovative comfort features. Ron’s war tragedy led to footwear that has improved the lives of millions of customers worldwide.


Steven Gershman, DPM (Doctor of Podiatric Medicine), says: “I have been using Orthofeet footwear and foot orthotics for my patients for over 15 years, and I can attest that they offer the best solution for people with sensitive feet, including those with foot pain, and arthritis. These shoes are designed with unique ergonomic features that cannot be found in any other brand. My patients love them, and in fact I wear them myself daily, as they are the most comfortable shoes I have ever worn!”


Become a stockist


Following the successful trial launch of Orthofeet in the UK, The Golden Concept Ltd is now looking to expand its UK retail partners, who will be able to access UK warehoused stock (Ireland orders dispatched directly from the EU), in-store POS, staff training and digital marketing support.


¡ For wholesale enquiries, contact Lee Patten on 07809 207473, lee@goldenconcept.co.uk or visit www.goldenconcept.co.uk.


DOWNLOAD THE FOOTWEAR TODAY APP NOW SPONSORED BY


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72