PREVIEW The footwear
ICAM Milano, MIPEL, TheOne and Milano Fashion & Jewels are taking place from 15 to 17 September 2024 at fieramilano (Rho) in Milan, with the SS25 collections of the best footwear brands, leather goods, outerwear, haute à-porter, bijou and fashion accessories. Don’t miss three days of previews and insights! The show is open 9:30am to 6:30pm each day.
SPRING/SUMMER 2025 M
MICAM Milano, on 15 to 17 September 2024 at fieramilano (Rho), is ready to unveil the upcoming footwear fashion trends for SS25…
The September edition of MICAM is expected to attract over 40,000 visitors from hundreds of different countries, with over 1,000 brands on display, including a range of exciting new products as well as returning exhibitors from across the footwear sector.
MICAM X, the show’s innovation hub, will also return with trend forecasts for SS25 and a special focus on education and the younger
The trends HEIRLOOM T
he Heirloom trend embodies a blend of craftiness, charm, and community spirit, drawing inspiration from retro and rural aesthetics. The trend celebrates the beauty of handcrafting and traditional techniques, promoting a sense of belonging and shared cultural values.
It emphasises a connection to heritage and coastal living, incorporating natural materials like crafty weaving, soft suedes, and raffias. Footwear designs feature thoughtful details like fringe, vibrant embellishments, and natural heels, highlighting an artisanal touch. These elements create shoes that are both nostalgic and contemporary, offering a rustic yet sophisticated look.
This trend is ideal for those who appreciate authenticity and natural styles by standing out with its unique, nature-inspired appeal and timeless elegance.
generation, with the aim of establishing an ever- stronger bond between the world of education and professions in the footwear industry, from creative designers to specialists in the manufacture of shoes of various types. As well as that, the Emerging Designers zone will once again host a number of creatives from all over the world, selected by a jury of fashion industry experts for the current season. Recycled or recyclable materials and attention to the production chain are just some of the features of the shoes that will be on show. MICAM organisers have unveiled the new Trend Guide for the SS25 season. This exclusive guide, developed in collaboration with Livetrend, a start-up at the forefront of trend and market analysis, offers a detailed overview of the four main macro-trends that will dominate the footwear sector next season. It will help to guide
buyers towards the ‘right’ products and styles poised to become best sellers in SS25. MICAM Milano, always attentive to the needs of an ever-evolving sector, presents this Trend Guide as a fundamental tool to help buyers and operators in the sector find their way through seasonal trends, with the aim of optimising purchases, reducing unsold stock and improving the commercial and environmental impact of future collections.
The collaboration with Livetrend makes it possible to offer precise and reliable forecasts, supported by an in-depth analysis of millions of images and information from various web sources, social media and fashion shows. Organisers of MICAM say they are ready for the next edition and confirm that the show is a reference point for innovation and creativity in the footwear sector!
macro-trends for
16 • FOOTWEAR TODAY • AUGUST 2024
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