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BRAND FEATURE


Our Jana shoes have helped women to live their philosophy for more than 20 years. And now they are also 100 percent vegan and PFI-certified! The deliberate avoidance of animal materials is very important for us and our end consumer.


F


or Spring/Summer 2025 Jana offers a lot of new, comfy technologies for the ultimate feelgood factor! Besides our extra width we also offer different features that make our shoes so comfortable, like Massage Footbeds in our sandals or soft materials in our sneakers. The fashion level of our new collection proves that, despite all the comfort, the trend factor does not have to be neglected.


Our shoes are multi individually adjustable for the ultimate feel-good factor! The Velcro elements at the ball and ankle can be perfectly adjusted for each foot. They are also machine washable with easy care. In the cold water program on a light spin cycle, the models quickly become like new again. Jana combines up-to-date fashion with high wearing comfort at an attractive price performance ratio. Our shoes have to convince from the very first fitting, so in addition to stretch inserts, Velcro closures and flexible equipment details, it is primarily our many features that make all our Jana models particularly comfortable. In addition to functionality, we also place great emphasis on the fashionable design, quality and sustainability of our shoes! Nice uppers, soft soles, convenient interiors and a perfect fit are combined in a modern look – this makes our shoes incredibly comfy! Not only this, but all models are manufactured at Jana in the extra width H.


The Jana brand combines the latest fashion with a high degree of comfort and attractive value for money, plus the variety of Jana models attracts all women to whom flexible soles, a comfortable insole, a perfect fit as well as modern design are important factors. Having successfully entered the market in 2000, Jana is now represented in more than 40 countries worldwide.


34 • FOOTWEAR TODAY • AUGUST 2024


Building up a comprehensive sales system within Europe enables specialist local retailers to receive professional support and we as a company to effectively meet the requirements of each market.


To guarantee that the corresponding models are also reliably and completely made from animal-free materials, each model goes through an external certification process at the German Testing and Research Institute (PFI). The testing and research institute from Pirmasens monitors and confirms the 100 per cent use of materials of non-animal origin.


Come and see the new SS25 collections at Footwear Today Live. For more information: www.footwearstockrooms.co.uk And to get in touch, contact Andy Smith, GB Agent – Jana Shoes and Tamaris Comfort, on +44 7969139948 or andy.smith@jana-shoes. com https://b2bshop.Jana-shoes.com/en


Tamaris Comfort


As experts in comfortable heeled shoes, we have already proven that we understand the needs of our customers. Now we are taking one step further and raising comfort to a new level. Discover our new comfort highlights with standardised extra width in every model. At Tamaris, it has always been true that when the shoe pinches, we have the right answer. Our proven technologies stand for optimum fit, maximum comfort and reliable quality. But fashion is changing, and today’s customer creates elegant looks not only with pumps, but also with sneakers and loafers. That is why we have expanded our expertise to the casual sector and developed new feel-good


technologies for special needs. Our new added- value technologies will initially be used in the Tamaris Comfort range.


Here, we focus on fulfilling special comfort requirements with fashionable demands and inspire our customers with standard fullness in all styles, which ensures pleasant freedom of movement. With their generous fit, the models are also suitable for wider or more sensitive feet and off er a modern, appealing design – as you would expect from Tamaris.


What Tamaris Comfort offers you: ¡ Extra width and a generous fit in all styles ¡ Extra comfort in every possible detail with the latest top technologies ¡ Extra cushioning thanks to the innovation T-flow


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