Q&A
Independent Footwear Retailer of the Month
Cheryl Taylor, Associate Editor, talks to independent footwear retailers, Jade and Aidan, of Twinkle Toes in Sheffield.
Q&A Name: Jade and Aidan
Shop: Twinkle Toes, Broomhill, Sheffield
Brands include: TT Kids, Geox, Lelli Kelly, Superfit, Art, Camper Fly London and many more
Q: How did you get into footwear? Tell us about your background and your current business? A: We started Twinkle Toes around 25 years
ago with a background in engineering and marketing. We are a family and all our staff work with each other rather than for each other. Our team currently consists of eight members of staff, which is growing as the business is growing and our staff turnover is very low. Our Shop Manager, who is doing a great job, has been with us for over 12 years. The goal in our store is to protect the foot
health of children and our customers come to us for expert shoe fitting and advice. We also work closely with paediatricians and also get recommendations from GPs for children to get fitted at our shop.
Q: Do you have an online shop or website, and do you use social networking for business? A: We have two online shops! Our main Twinkle Toes website offers all our brands with free shipping and in-store pick up available.
Customers are also able to book in-store or mobile fitting appointments through our website as well, although in-store appointments are not always necessary as we have extra staff on-hand for walk-ins, but at busy times this can be useful to minimise the customer’s wait time. We also have a WhatsApp help line where
customers can contact us for a quick answer to any questions, but also they can speak to us with more lengthy questions. Our other website is our TT Shoes website
where we supply our very own TT Kids brand! This website allows our retailers to log on and order from stock via our B2B service for delivery within 48 hours. We do also use social media such as Facebook
and Instagram for both Twinkle Toes and TT Kids. We regularly post about new stock and in- store offers, and we use it to keep in touch with our customers.
44 • FOOTWEAR TODAY • AUGUST 2024
DOWNLOAD THE FOOTWEAR TODAY APP NOW SPONSORED BY
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72
