NEWS NEWD. goes new ways
segment – a market with enormous potential and extremely high demand. The highlights for SS25 include
T
he Wortmann Group has announced that from Spring/Summer 2025 its NEWD.Tamaris brand will operate
independently and simply become NEWD. The company said it wants to open up new
opportunities and target groups. With the pulling power of the Tamaris brand, NEWD. has successfully established itself on the market and has recorded impressive sales in the last two seasons, “but now it is time for the next step”, the company said. In the future, the brand will focus solely
on product, packaging and communication touchpoints. “We will position NEWD. more independently in terms of communication but still as “A brand of Tamaris”, it said. “NEWD. will still remain a key part of the
Tamaris family and will continue to benefit from the many years of experience and established processes of the Wortmann Group,” said Marlena Redeker, who is responsible for NEWD’s brand strategy. “At the same time, we serve an independent target group in the premium entry-level
Shoplifting reaches record high as thieves operate without fear
S
hoplifting in England and Wales has soared to its highest level since records began, with criminals
seemingly operating “without fear of apprehension.” The Office for National Statistics (ONS) reported a 30 per cent increase in offences compared to last year, with 443,995 incidents recorded in the year to March 2024. A recent government report has raised
concerns about Britain’s growing tolerance of theft and fraud. The Department for Work and Pensions highlighted a rising “propensity to commit fraud,” with societal acceptance of dishonest behaviour making it increasingly difficult to curb benefit system abuse.
6 • FOOTWEAR TODAY • AUGUST 2024 In response, major retailers have voiced
their concerns about the escalating costs of theft. The new Labour government has pledged to address low-level shoplifting and introduce specific criminal offences for assaulting shop workers. Home Office data revealed that of the
417,582 shoplifting cases recorded in 2023/24, only 17 per cent resulted in charges or summons, while 58 per cent were closed with no suspect identified. Yvette Cooper, the Home Secretary,
criticised the previous Tory government’s handling of law and order. She promised that Labour would bolster neighbourhood policing and introduce stronger laws to tackle shoplifting and assaults on retail workers.
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red insoles, rivet decorations, straps and heel caps in zebra prints as well as colour accents in red, silver or lilac. The new collection will be presented at MICAM in September and in the showrooms in Detmold, Hamburg and Salzburg, where NEWD. will be supported by the sales agencies
FashionSuite and Nina-Jo Eibel from SS25.
Tamaris rocks the stage in Europe In other news from the Wortmann Group, Tamaris went global on the big screen earlier this Summer with promotions during the Pink Friday 2 World Tour by Nicki Minaj, which visited 14 locations in Europe. A screen on the stage was showing well-known Tamaris shoe ads. Concerts took place here in the UK as well as in Cologne, Berlin, the Netherlands, Denmark and Sweden. Tamaris brought to life the “Pink Friday”
concert motto; selected styles from the current collection transformed the arenas and surrounding areas into a pink paradise. Not stopping there, the brand is going on tour again
as part of Justin Timberlake’s Forget Tomorrow World Tour, which ends in September. In Germany, the brand will be displayed in a stunning 30-second feature immediately before JT’s main set begins. The film is entitled “Be yourself” and shows strong women who forge their own path.
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