BRAND FOCUS
DO YOU BELIEVE IN MAGIC? T
By Helen Fraser, Founder of Adesso Shoes…
here are many people striving to create that little bit of magic in people’s lives and this is something I find grounding and inspiring. So
I wanted to tell you about our little bit of magic at Adesso… our leathers! Our leathers are all sourced from Leather Working Group (LWG) Gold Rated tanneries. This is an opt-in certification process whereby tanneries are audited
for sustainable and moral practices. Gold is the highest rating available requiring over 85 per cent scores in each category. But what are the categories and why are they important?
Environmental compliance Our tanneries adhere to the highest standards of environmental stewardship and through optimised processes significantly reduce their ecological footprint. They’re evaluated on a comprehensive set of criteria, including: ¡ Water conservation: The tanneries we work with implement advanced water recycling systems and treatment processes; ¡ Energy efficiency: Through the adoption of energy-efficient technologies and renewable energy sources, they reduce greenhouse gas emissions and reliance on non-renewable energy; ¡ Waste management: They recycle leather offcuts and by-products that contribute to a circular economy minimising landfill waste.
Health and Safety Worker safety and well-being are paramount to us as a brand. By adhering to stringent health and safety regulations, these tanneries ensure a safe working environment: ¡ Safe chemical use: Rigorous monitoring and
control reduces risk of harmful exposure; ¡ No chromium: By removing this particularly harmful element we ensure better local soil quality, a safer environment and cleaner local waterways and rivers; ¡ Training programs: To promote a culture of safety and awareness.
Quality Assurance The meticulous standards required for LWG Gold certification translate directly into superior product quality. The stringent controls and best practices ensure a more consistent, higher quality, reliable and long lasting product. Enhanced traceability allows greater transparency in the supply chain providing accountability and ensuring ethical sourcing practices. It’s very important for us at Adesso to know that our customers can
trust our leathers, not just in their environmental impact but also in their durability and quality. Leather is a wonderful, natural, biodegradable, and breathable material that would otherwise be the waste product of other industries and with your help we’d like to celebrate it and add our little bit of magic back into this amazing planet we call home.
Come and see us in:
The Imperial Suite Footwear Today Live
36 • FOOTWEAR TODAY • AUGUST 2024
DOWNLOAD THE FOOTWEAR TODAY APP NOW SPONSORED BY
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72
