NEWS
P
ikolinos has opened its first flagship UK store on Oxford Street in London. The Alicante-based footwear company
is strengthening its retail presence with the opening of its first own-brand store in the British market as part of its 2026-2029 strategic plan. Pikolinos Group started the new year with a change at the helm with the appointment of Fransisco Sanchez as its new CEO, with the aim of driving its new strategic plan and consolidating the group’s international expansion. After concluding fiscal year 2025 with a 6.5 per cent increase in revenue, reaching €155 million, the company stated that the group’s growth is primarily due to the performance of the Pikolinos brand. Sales for the brand increased by €8 million compared to the previous year, reaching €140 million. The company has focussed its geographical expansion on adapting to the European and
Vivobarefoot to open first US flagship store as expansion grows
V
ivobarefoot is set to open its first US flagship store in New York City, marking a key step in its international expansion.
The store, located at 248 Lafayette Street, will open in June and serve as a hub for the brand’s growing presence in the US market. Designed as an experiential retail space,
the store will feature a light-filled, plant-rich environment using natural materials, modular fittings, and low-energy systems in line with the brand’s sustainability focus. It builds on existing flagships in London and Bristol, alongside its US regional HQ in Austin. Customers will have access to Vivobarefoot’s
full footwear range for adults and children, as well as foot scanning, movement analysis, and one-on-one coaching. The store will also offer the Revivo repair and reconditioning service. Galahad Clark, Co-Founder and Design
Director at Vivobarefoot, said: “Opening our first
U.S. flagship in New York is a dream milestone. “NYC is a global epicentre of culture,
movement and community, the perfect home for Vivobarefoot’s mission to reconnect people to their natural potential. This space brings our regenerative values to life.”
APRIL 2026 • FOOTWEAR & FASHION TODAY • 9
Pikolinos opens its first UK store on London’s Oxford Street
US markets. Pikolinos, which has its own production facilities in Spain, will also strive to increase efficiency to manage the desired capacity. Last October the company jumped into the travel retail market in Spain with a new
store opening at Barcelona’s El Prat airport. Here in the UK, the brand’s new London store
is located at 351 Oxford Street, just round the corner from Bond Street station, in the heart of the capital.
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