“Our focus is on continuing to strengthen our position as a leading British lifestyle footwear brand, creating well-crafted, long-lasting footwear that our customers can rely on.”
We’ve also introduced a new take on the
classic deck shoe with the Lyme Mule – an open- back design crafted from soft tumbled nubuck leather, offering an effortless, slip-on option for everyday wear. For men, the collection expands on our core
deck offering, with styles designed to be reliable, versatile and easy to wear. New additions such as our woven styles, including Cannes, bring a relaxed, modern update to a classic silhouette, ideal for the summer season. Across the collection, there is a clear focus
on versatility, comfort and understated style, pieces designed to be worn by our customers season after season, whether that’s at home, in the countryside or by the coast.
Q: What else are you working on for the year ahead? PM: Looking ahead, our focus is on continuing to strengthen our position as a leading British lifestyle footwear brand. Supporting our network of independent retailers remains a key priority, ensuring they have access to commercially strong product, alongside the tools and brand support needed to succeed. From a product perspective, we are committed
to further developing our G2 range, expanding it into new categories while maintaining the quality and craftsmanship it represents. We will also continue to invest in innovation across our footwear, incorporating high-performance
outsoles and waterproof technologies to enhance durability and comfort. Ultimately, our aim is to create well-crafted,
long-lasting footwear that our customers can rely on, wherever their lifestyle takes them.
Q: How are you finding the footwear sector in general at the moment, in this increasingly tough climate? PM: The retail landscape continues to present challenges, but it also creates opportunities for brands that remain clear in their identity and consistent in their approach. For Chatham, staying relevant comes down to maintaining a
strong connection with our audience. We focus on delivering reliable, high-quality product, supported by strong visual content and an engaging, authentic presence online and across our social channels. By staying true to our heritage while
continuing to evolve our offering, we are able to appeal to both longstanding customers and new audiences alike.
Q: How do you ensure the Chatham brand remains relevant with today’s savvy shopper? PM: Engagement is central to how we build and maintain relationships with our customers. Through our retail partners, who aim to deliver an elevated in-store experience, we support them in every way we can. Alongside this, show season is an
invaluable part of our consumer engagement. Meeting customers face to face, gives us a direct window into how people live in our footwear. These moments allow us to listen, learn and build genuine relationships, while immersing ourselves in the unique atmosphere each event brings. Across our own channels, particularly social media, we focus on bringing the Chatham lifestyle to life, from product-led content to behind-the-scenes insight and seasonal inspiration. This allows us to connect with our audience in an authentic and aspirational way, while supporting our retailers by driving awareness and demand.
APRIL 2026 • FOOTWEAR & FASHION TODAY • 15
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