REVIEW
strategic perspective, the event is part of the Fashion Link Milano project, an integrated ecosystem designed to strategically connect brands, buyers and professionals through a coordinated experience across all the involved trade fairs, including Milano Fashion & Jewels, MIPEL and TheOneMilano.
MICAM 101 CLOSES WITH ‘SOLID RESULTS’ AND ‘OPPORTUNITIES FOR GROWTH AND INNOVATION’
MICAM 101: The world’s leading footwear show returned with renewed momentum, strengthening its role as a global industry hub…
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he recent editions of MICAM and MIPEL closed with more than 20,000 visitors across both shows, and organisers said this figure confirms their role as the international footwear and fashion hubs. Among the visiting countries, the strongest performances came from France, Spain, Germany, Belgium and Greece, while outside the EU the leading markets were Japan and the United States. The event hosted 795 brands, including 402 international and 393 Italian companies.
“This edition of MICAM sends us a clear and encouraging signal: the footwear industry is able to respond intelligently to the challenges of the global market, transforming complexity into opportunities for growth and innovation,” said Giovanna Ceolini, President of MICAM and Assocalzaturifici.
“MICAM is not just a trade show: it is a dynamic platform for business and strategic vision, a space where Italian manufacturing excellence engages with emerging trends, new technologies and the distribution models of the future.” Special attention was given to the event’s forward-looking content, starting with the new layout developed as part of the industrial plan carried out with KPMG, aimed at enhancing the
12 • FOOTWEAR & FASHION TODAY • APRIL 2026
visitor experience and highlighting innovation and the supply chain. Among the most appreciated features was the MICAM Next area, with seminars organised in collaboration with WIRED Italia and the fashion shows. There was also strong interest in M&M – The Hub, the space dedicated to training and advanced manufacturing, where the MICAM Academy and craft workshops curated by Arsutoria School attracted over 500 students during the three days of the event. From a
Thanks to a redesigned layout to spotlight innovation and content in the footwear world, the evolution of MICAM also reflected a curated journey guiding buyers and visitors through thematic areas celebrating sector excellence, culminating in Pavilion 3, the beating heart of innovation. Here, MICAM Next hosted the Future of Retail, the technologies that are transforming the point of sale, a strategic MICAM asset dedicated to the evolution of tomorrow’s retail.
Among the solutions presented: SizeWise, an AI-powered technology that optimises size recommendations, helping to reduce product returns; WEEV, a SaaS platform integrating digital twins, ESG data management and AI-powered Co-Pilot research tools; Solaya, a solution enabling brands to produce high-quality photographic content directly from smartphones, significantly reducing production time and costs.
The next edition of MICAM – 102 – will take place on 13-15 September 2026, back at Fieramilano Rho.
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