NEWS


Clarks launches first-ever online marketplace – with over 100 brands already available


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eritage British footwear brand Clarks has unveiled its first-ever online marketplace, called ‘Brands Now at


Clarks’, featuring more than 100 brands spanning womens, mens, childrenswear, accessories and lifestyle products. Names currently available online include


Adidas, Nike, Calvin Klein, Ted Baker, Tommy Hilfiger, Hugo Boss, Marc Jacobs, Under Armour and Mountain Warehouse, alongside independent labels such as Apatchy London, Toby Tiger and Tinc. The launch of the marketplace represents


a key milestone in Clarks’ growth strategy, as the company continues to evolve beyond its well-known footwear offering into a wider, curated lifestyle destination. Joe Ulloa, Vice President UK & EMEA at Clarks, said: “From the outset, it was essential


that every brand partner reflected the values that have defined Clarks for over 200 years – premium quality, comfort and value. “Brands Now at Clarks represents an exciting


new chapter for us. It allows us to offer a broader shopping experience, while staying true to the heritage and trust we’ve built.” Sam Tolhurst, Co-Founder at Apatchy


London, added: “We’re thrilled to partner with Clarks at such an exciting moment in their evolution. As a brand with over 200 years of heritage, their continued innovation in retail makes this a natural collaboration.” The launch also builds on the company’s


expansion into new categories and experiences, including last year’s introduction of back-to-school uniform apparel, non- footwear ranges such as T-shirts, hoodies and water bottles, and the global growth of its


Little steps, big impact: Eco-conscious kids footwear brand, Boatilus, launches in the UK


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oatilus, the family-owned eco-conscious kids footwear brand, has landed in the UK – teaming up with well-established children’s brand, Bobux, at a combined event earlier this month with the theme “Little Steps, Big Impact”, which captured both brands’ shared values. Founded in 2000 by Franco-Italian couple, Nicolas and Angela Pelous


– seventh-generation shoe manufacturers whose family heritage dates back to 1810, Boatilus champions eco-responsible design, combining comfort with genuine sustainability. The brand uses biodegradable and recyclable materials, avoids


harmful chemicals and incorporates recycled oyster shells into its soles – replacing up to 15 per cent of traditional components. Every pair is fully recyclable, as is the packaging, supporting a more circular approach to children’s footwear. Materials are infused with natural lemon zest for antibacterial properties – so they stay fresh and smell good, too! Additionally, non-slip soles, zero drop construction and supple materials


allow freedom of movement while providing comfort and protection. Hero styles include waterproof beach sandals, wellies and Summer- ready clogs – all designed to balance practicality with playful design.


Easy to clean (simply rinse under the tap or machine wash at 30 degrees), they’re hardworking essentials that offer excellent value without compromising on quality or style. At a recent event in London, Bobux unveiled its new Spring/Summer


2026 collection and gave a sneak peak of its Back to School collection Bobux footwear is all about supporting natural movement, comfort,


and healthy foot development for every child; it’s a perfect partner for the Boatilus brand and attendees at the event were able to browse both brands’ latest lines and could learn more about Boatilus. Some of the styles on show included the Baby Beatly Chelsea-style


ankle welly, the Bioty closed-toe beach sandals, the Cloggy Summer clog, and the Irky Veg single-piece moulded slider with an ankle strap.


Cloudsteppers standalone brand concept. Further brands expected to join the


marketplace in the coming weeks include Armani Exchange, Emporio Armani, GANT, Lacoste, Moose Knuckles, Napapijri, Rains, Timberland and Woolrich.


4 • FOOTWEAR & FASHION TODAY • APRIL 2026


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