What’s hot


“The future’s bright for Anytime Fitness, with the leisure industry able to capitalise on the increased availability of prime property and given the industry’s continued strong performance, landlords increasingly view gyms as viable, long-term tenants”


Anytime Fitness: a franchise fighting fit


continues to grow its presence. With a customer proposition focussed on community, coaching and convenience, it has a strong position in the fitness industry as a mid-market gym operator. Anytime Fitness recently appointed Jason Worthy as its new Chief Executive Officer as the brand enters an exciting period for its UK operation. Worthy brings over 20 years’ experience in the fitness sector, holding senior roles on both the supplier and operator sides before joining global fitness equipment manufacturer, Life Fitness, in 2012. In that time, he was promoted through various senior roles, before becoming CEO and President of the global business in 2018, leading the $1billion company through its sale to KPS Capital Partners. “We have a healthy pipeline of new


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clubs, exciting innovations, and an excellent team to further drive the business forward,” says Jason. “We are committed to ensuring members at our clubs get an unrivalled experience


36 | The Franchise Magazine 2024


s the largest fitness franchise in the UK by number of locations, Anytime Fitness


to improve their health and wellbeing, which in turn helps create successful, profitable clubs. Whilst we have an incredibly strong business here the UK, we still have lots of potential for growth.” A key part of the Anytime Fitness


member experience is the look and feel of its locations, with an overhauled internal design introduced to meet the ever-changing needs of today’s fitness consumers. As part of an exciting development for the brand, many of its existing locations are undergoing significant remodelling and refurbishment to this new design. This refreshed design provides its gyms with more welcoming and open-plan layouts, offering members dedicated training areas depending on their goals and preferred workout type. The remodels are already proving


to be popular with consumers, with new-look sites driving increased revenue and member numbers for Anytime Fitness franchisees. Anytime Fitness prides itself on


the support of its members and an attractive proposition for franchisees


is the potential of secondary revenue through the provision of high-quality personal training and coaching. To help establish a key point of difference in the market, many Anytime Fitness locations now have employed fitness coaches to enhance the support and guidance available to its membership base. In addition to the traditional fitness


industry model of having self-employed personal trainers on the gym floor, having employed coaches allows Anytime Fitness teams to build greater relationships with their members. As part of its offering, members benefit from three in-depth fitness consultations which help provide them with tailored workout plans and guidance to achieve their goals. By having this comprehensive


coaching offering, Anytime Fitness gyms with employed coaches have a greater level of personal training uptake, providing a consistent and reliable secondary revenue stream for its franchisees. In addition, its gyms have found that this member-centric approach helps people settle into their


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