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to continue growth, including integrating delivery into the Global Mobile App. It is also defining the future of drive-thru, an area where it already has a significant advantage, with nearly 65% of its global restaurants offering this service. Latest technology innovations include My McDonald’s Rewards, a loyalty programme launched in 2022 and now live in 50 markets worldwide, providing customers with multiple reasons to engage digitally, whether through mobile ordering, payments, delivery, rewards or deals, building even stronger relationships with customers. In McDonald's six markets, digital
sales account for growth of more than 30% over the last year and it is building on this by enhancing digital platforms to provide increasingly personalised, more convenient and better experiences for customers. In September, McDonald’s launched a resource-filled toolkit to assist restaurants
taking part in its Plan for Change commitment. The goal is for every restaurant to support youth services by 2024, providing opportunities and enabling its staff to unlock potential. With nearly 70% of McDonald’s workforce aged 16-24, supporting young people in its communities is vital. Initiatives include a platform enabling users to explore local youth services projects and virtual work experience opportunities. People and talent investment is one of McDonald’s greatest assets. It launched the McHire recruitment tool and has a goal to support 3,000 apprentices by 2025, which it is well on track to achieve. It currently has 1,079 apprenticeships, an increase of 22% from last year; 52% of apprentices progress to another role within McDonald’s, supporting future talent pipelines. McDonald’s is actively looking for
prospective franchisees across the UK and Ireland to operate a model it believes
strikes the perfect balance between freedom of ownership and hands- on support – giving franchisees the opportunity to thrive. In 2022, McDonald’s won the BFA award for Leadership and Culture, crediting the efforts McDonald’s puts into leading the market and evolving workplace culture. The minimum investment is £125,000.
The cost to purchase the franchise rights and equipment for a first restaurant typically costs in the region of between £400,000 and £1.8million and there is a £30,000 franchise fee. Franchisees provide a minimum of 25% of this cost in unencumbered funds and the remaining 75% can be funded by a bank loan. The franchise includes a fully-functioning space, equipped and ready to run as a McDonald’s restaurant. Franchisees take on the responsibility for its maintenance and use McDonald's systems, trademarks, menus, methods, support and marketing. They also agree to operate their business
24 | The Franchise Magazine 2024
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