Food and drink
McDonald’s T
he current cost-of-living crisis – with its attendant higher food prices and increased utility
bills – has led to reduced consumer spend, impacting significantly on the food sector. McDonald’s UK & Ireland’s performance, however, has defied this operating environment. The business continues to grow, despite challenging economic conditions. By the end of 2023, McDonald’s will have invested in 300 of its busiest restaurants to maximise experiences in store and across drive-thru and delivery, as well as focusing on sustainability, people and technology. With ambitious new restaurants in the
pipeline, it continues to innovate and test new formats, as well as expanding its net carbon zero programme. McDonald’s opened its first net-zero restaurant back in 2021 in Market Drayton. An industry first, it featured sustainable building designs and operations, while retaining the familiar McDonald’s look and feel, ensuring this can be replicated and rolled out. The business aims to achieve net-zero emissions for all of its 1,400
restaurants and offices by 2030. Future sustainable features include a
drive-thru lane made from recycled tyres, wall art with used coffee beans, kerb stones developed from plastic bottles and walls insulated with British sheep’s wool and cladding made from recycled IT equipment. Renewable power is provided by two wind turbines and 92 square metres of solar panels, reducing the amount of energy the restaurant draws from the grid. Efforts are also being made on the
packaging front to reduce waste, while plastic is being minimised in Happy Meal toys. This helps keep communities clean, protects the planet for future generations and supports long-term business resilience. McDonald’s is committed to achieving a more circular economy, where it helps to keep materials in use rather than relying on new ones. From a standing start in 2017, the McDonald’s ‘McDelivery’ model is now a significant part of the business, with three delivery partners on board: Deliveroo, Just Eat and Uber Eats, and the brand is now prioritising key actions
“McDonald’s will soon celebrate its 50th anniversary in the UK and the business continues to innovate and invest in success, making it an exciting brand to be part of”
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