instructional design, gets your message across with clarity and consistency, and in a matter of minutes
• It provides variety and pace In an online or face-to-face meeting or workshop, video varies the style and type of content of your session, and provides professional credibility
• It is easily accessible for all Video is readily understood as a medium and people feel comfortable using it. Subtitles provide for increased accessibility too
• It is perfect for integrating into the fl ow of work
Video is easily incorporated into activities at work and seamlessly introduces ‘learning’ into everyday events.
Optimum use = maximum value Someone told me recently that as a result of watching one of our videos they completely changed the way they manage
V ideo f or learning isn’ t entertainment. I t has a purpose
their team, and that it was paying dividends. That’s just one person. Imagine if 10% of your people orked more effi ciently, more effectively, as a result of using video learning in your organisation? What would that mean to you if your people were motivated, communicated clearly, had inclusive meetings, and knew how to feel less stressed and be more productive? Now we’re talking about a return on investment! Short videos, used intelligently and integrated thoughtfully into daily activities improve performance.
It’s easy to take video for granted and
to assume we know how to use it. But like most things, it’s the thought that goes into using it that matters.n
Catherine de Salvo is co-founder and Managing Director of video and digital learning resources producer Scott Bradbury Limited, which celebrates its 20th anniversary in 2023. Catherine is speaking at the World of Learning Conference on ‘Enabling Learning in the Flow of Work’.
Leadership & Management Learning Solutions Social/ Collaborative
Online Mobile Learning
Self-reflection Instant Feedback
Work Based Activities
All our learning solutions are created in-house and delivered by our expert facilitators, ensuring the learning experience for your people will be interactive, insightful and inspiring.
Facilitated Face to Face Events
Virtual Classrooms
Facilitated Discussions
Embed the Learning
All solutions can be supported with coaching, mentoring and psychometrics. Delivered either online, face to face or blended.
To tailor a learning solution to meet your needs:
enquiries@ashornehill.co.uk 01926 488077
www.ashornehill.co.uk Learning Magazine | 11
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