Feature


discuss it with a manager or colleague and, for example, try out a new phrase or idea from the video, you’ll progress from the passive activity of video watching to the real-life result of practical, behavioural change. For that to happen, video needs integrating into everyday work experiences.


Watch… and learn!


Should we even be watching video at work? Catherine de Salvo investigates


of those?), or it’s for people who don’t take work seriously (not many of those around either!). Watching a video can seem like an easy, even lazy, thing to do when everyone is rushed off their feet. But video is hugely valuable. Here, I take a fresh look at how and why you should use video, and invite you to shake up the way you do things.


E 10 | learnevents.com


ven the phrase, ‘watching video at work’ seems recalcitrant. It suggests it’s for people with too much time on their hands (know any


Why are we watching? Watching video for entertainment is a passive activity. But video for learning isn’t entertainment. It has a purpose. It progresses from passive to active as soon as you start to reect on, and ideally discuss, what you’ve watched. Then – maybe look things up, read about the topic, talk some more and, yes, even change your behaviour and do things better as a result of what you’ve watched.


Integrating into everyday work If you think about what you’ve seen,


Don’t put video somewhere obscure and expect people to watch. Firstly, it will never enter their busy minds to go and ‘do’ some online learning, and secondly, if you bury it several clicks into a remote and dusty part of your portal, people will never find the video, even in the unlikely event they go looking for it. The key is to make it easily accessible, as part of everyday working life. Video works well at the start of meetings, as part of one-on-one conversations, in workshops and team sessions, as well as for private personal learning. Each week, at Scott Bradbury, we watch a short video, or listen to a 10-minute podcast as a team, and then spend 20 minutes discussing it and talking about how we want to use the ideas presented. Putting links to videos in ‘Chat’ in online meetings is a great way to add variety to get-togethers, and to integrate useful discussions into the o of ork nd you can add video links to internal comms and corporate newsletters. It doesn’t have to be called learning to be learning nd its better that way.


Used well, video is a powerful learning tool • It illustrates human behaviour Video is the perfect medium for illustrating and modelling skills and behaviour. That’s why the best videos portray real people interacting with one another nimated videos dont do this well


• It triggers discussion Even a short 15- to 30-second video clip can trigger valuable discussion. What did people observe? Why did they react the way they did? What’s going on and why?


• It is concise and clear Expertly created video, with sound


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