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it will be even easier to make the managers in your organisation aware of their role in transfer success and to demand
their cooperation. With models such as the levers of transfer effectiveness, it’s easier to get commitment for the transfer issue in your organisation, and convince decision makers to provide budgets for training and, in particular, transfer measures and interventions. For trainers, it is worth knowing the
levers of transfer effectiveness, because they will become a strong sparring and development partner for their clients. They can point at what matters and who needs to be involved in order to achieve transfer success. In doing so, trainers make it clear that transfer responsibility does not lie with trainers alone, but
that the organisation must also make its contribution. As a consultant and partner for efficient transfer architectures, trainers naturally also have the appropriate tools, measures and interventions in their toolkit. This can give trainers and training providers a strong USP and a considerable competitive advantage.
Seminar supplier or business partner? A question of ambition and understanding of roles Ultimately, the question of whether it is you who is responsible for transfer and its levers is a question of how you understand your own role, aspirations and purpose: do you, as an HR professional, see yourself as an organiser of seminars? Or as a business partner who contributes to the company’s success and advances people in their development? The second implies that you are responsible for transfer management and achieving transfer success. And as a trainer or
training provider, do you see yourself as someone who communicates certain contents in a methodically and didactically appealing way? Or as a development companion and facilitator who has the ambition to bring participants and companies forward? They, too, cannot limit themselves to training design, but should also address other levers of transfer effectiveness. If you don’t bring the topic of transfer
effectiveness to the table and tackle it, then perhaps nobody will. It is up to you to increase the value and reputation of your training programmes, and thus the reputation of the entire industry! What step will you take today? n
Dr Ina Weinbauer–Heidel is founder and CEO of the Institute for Transfer Effectiveness, where the goal is to improve the interface between transfer research and transfer practice. Her talk “What makes training really work? The levers to more effective training” takes place at the World of Learning Conference on Tuesday 15 October
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