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Something fundamental, powerful and satisfying motivates more and more development professionals and trainers to commit themselves to strive for transfer effectiveness: their own aspiration and desire for meaning and impact


something I’m asked over and over. To answer this, it’s worth considering: • What does the success of the transfer depend on?


W


• What is the biggest barrier to effective training and how do we overcome it?


What does the success of learning transfer depend on? 12 levers for training with impact Which factors are decisive for


hat is the biggest barrier for transfer success? This is


successful transfer? What makes training sessions effective and what are the barriers to transfer success? Research shows that transfer success is dependent on three areas: the participants, the training design and the organisation. And within these areas, there are various factors that we as L&D managers, HR professionals and trainers can influence and manage; these are the 12 levers of transfer effectiveness that help us make the most out of our training programmes.


Which lever am I responsible for? The crucial question of transfer success Whose job is it to set the levers for “transfer effectiveness”? As an HR


professional you may ask: “What do I care about things like training design? That’s up to the trainers.” As a trainer you may think: “I don’t have any leverage over organisational issues, so why bother?” Most managers are convinced that transfer is “an issue of HR departments”. And if the transfer is not successful, you often hear from the participants: “I would liked to have [incorporated the training], but the trainer wasn’t any good!” So, who is right? The answer is: everyone and no one is right! And that brings us to the biggest barrier of transfer success: the responsibility for transfer. Transfer is always a collective success. It needs several people who pull together and make their respective contribution –


Learning Magazine | 11


Feature


charge of transfer success?


Dr Ina Weinbauer-Heidel on what holds back effective learning transfer – and how we should all strive to overcome it


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