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SHOW GUIDE


SKILLS WORKSHOPS


THE A TRE 4


Whether you are going it alone or investing in a franchise, running your own business requires a broad range of skills. Take advantage of this programme of free skills workshops designed to give you an overview of the latest business trends and their practical applications.


Friday 15 February


11:00 – 11:30 | Picture-perfect social media: creating great imagery to stand out online


Ÿ Why is it important to include images and rich media in my social media content?


Ÿ How do I create graphics that generate lots of engagement from my followers?


Ÿ What tools and apps are available to help me enhance the quality of my content?


David Glenwright, JC Social Media


12:30 – 13:00 | Business planning made simple


Ÿ Why you need a business plan Ÿ How to prepare your business plan Ÿ How to use your business plan


Kevin Noble, Franchise Finance


14:00 – 14:30 | Raising fi nance through crowdfunding


Ÿ What is crowdfunding and why is it important for you to be aware of it?


Ÿ How does crowdfunding work? Ÿ How to prepare for a crowdfunding raise for your business


Sonal Shah, Simple Crowdfunding


Saturday 16 February 11:00 – 11:30 | Business planning made simple


Ÿ Why you need a business plan Ÿ How to prepare your business plan Ÿ How to use your business plan


Chris Roberts, Franchise Finance


13:15 – 13:45 | Are you making the three most common sales mistakes?


Ÿ A crash course in sales for non-salespeople Ÿ Handling objectives effectively Ÿ Avoiding having to chase customers


Jeremy Jacobs, The Sales Rainmaker


14:45 – 15:15 | Branding your business


Ÿ What is a brand? Ÿ Why do you need one? Ÿ Three key things you need to nail when creating your brand


Mickey Wilson, Firestarter


BUSINESSFRANCHISE.COM 45


Ticket line: 020 8394 5294 Website: Fra nchiseInfo.co.uk


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