The growth of care fra nchising
Home Instead Senior Care
Simon White held leadership positions in a number of sectors before buying the Home Instead Wetherby fra nchise as a resale territory in January 2016.
Why franchising and why Home Instead? I wanted to build a business and a legacy. I chose Home Instead because of the company values and their business model, which was easy to understand and to see how I could add value. For me, Home Instead Wetherby was an obvious choice; I was buying a business in a box, so when the opportunity to buy the resale came up, I took it.
How's business so far and what are your future plans? A real success – it’s actually outperformed all of my expectations and, as a result, I am just completing on the purchase of another local territory. Everything I’ve learned over the past three years will enable me to develop that new territory quickly and effi ciently, in order to reach more people than ever.
How has your life changed since you launched your Home Instead franchise? I no longer need to travel for work and that has led to lots more family time – exactly what I was hoping for – plus I’m in control of my time rather than following a corporate
timetable. I also feel like part of the community; I can see my team and I making a real difference in people’s lives, which never happened in the corporate world.
Would you recommend it to others and have you any advice? I would absolutely recommend it – to people who care, have a head for business and a desire to make a difference. Home Instead offers such a tried- and-tested model that it reduces the risk of opening your own business. The biggest piece of advice I can offer is to consider your own skills and
how they will transfer to your new role. For me, that meant waiting for a resale territory to become available and doing so paid off. Know your strengths and play to them. Invest in your people and give them clear direction and support; ours have grown immeasurably and it is their skill and dedication that ultimately makes the business what it is. l
"I chose the homecare sector because, as a result of experiences within my own fa mily, I know there is a lack of really good quality service provision. I wanted to help people and make a diff erence. We live in an ageing population so demand is only going to increase." Simon White, Home Instead Senior Care fra nchisee
"My gra ndmother was 89 and got to the point where she was too weak to get out of a chair. We had a big fa mily meeting and agreed that, one, she wouldn’t go into a nursing home and, two, we’d chip in to keep her comfort able for what looked like her last little bit of time. That ‘bit of time’ turned into 11 years… We saw first-hand the huge impact [of homecare] on a senior’s life. We set out to do the same for others and began Home Instead Senior Care." Paul Hogan, founder, Home Instead Senior Care
"My fa ther had prostate cancer and I regret never being able to him out of the care home he was in, because he wanted to really live out the rest of his life at home. A doctor told my dad he wouldn’t be able to go back and he passed away the following day. It’s my biggest regret so fa r and one of the reasons why I wanted a career change, to do something diff erent – hence joining Home Instead Senior Care." Mart in Jones, managing director UK, Home Instead Senior Care
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