PROJECT SUPERMERCADOS SORIANA, MEXICO


FCSI Associate Heraldo Blasco tells Amelia Levin about spearheading a project to disrupt foodservice in grocery stores in central and south America


AT-A-GLANCE Consultant: Heraldo Blasco Client: Supermercados Soriana México


Concept Name: TexMex BBQ Locations: Plaza Alameda (Juarez) (flagship); Lopez de Lara (Nuevo Laredo); Alamedas Terrazas (Mexicali, Baja California); Campestre (Saltillo); Mexico City (coming soon) Project Team: Heraldo Blasco, The Fresh ID Retail & Food Consultants; Gabriel Baldini, vice president, Soriana; Rebeca Sanchez, food and bakery director, Soriana Date of completion: May 2023 Front-of-the-house: 464-sq. ft. Back-of-the-house: 322.91 sq. ft. No. of seats: 32 Equipment List: 2 Rational (Model i COMBI PRO 101) combi ovens (one with Vario smoker attachment); Rational i Vario Pro 2-S multifunctional cooker with two pans; electric fryer; plancha; warming wells and plates; espresso machine; ice cream maker; refrigerated merchandisers and Focal I.M.S. rotating warming display; food processors, mixers; one cooler; one freezer, three-compartment sink


Changing the game


FCSI ASSOCIATE HERALDO BLASCO Founder, The Fresh ID Retail and Food Consultants


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