MARCO AMATTI FCSI
business: providing solutions, training and analysis. We focus on management services. We don’t do gastronomy, but we do concepts,” he says, noting how FCSI’s motto of ‘Sharing, supporting and inspiring’ has led to MAPA collaborating with a number of fellow FCSI members in projects in South America. “We believe in the collaboration model. It’s a real thing: an honest relationship. We do a lot of that today.” MAPA’s clients include
restaurateurs that boast more than 60 years of operation to “tiny, new restaurants” that just need food safety management advice. Amatti’s wife Adriana, a dietician who also works in the company, recently deduced that MAPA has worked with close to 400 clients in the past 20 years. Tose clients are mostly restaurants and hotels. “We have some hotel clients in the northeast part of Brazil and 14 or so in Sao Paulo. Otherwise, we have worked with big
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chains such as Taco Bell and Applebee’s,” says Amatti. “We do a lot of new business also. I love that. I just really like to fix things for clients and find solutions for them.” Sometimes, he says, the best
thing consultants can do for clients is to advise them to not proceed with a planned project, even if that means missing out on future income. “A group of investors came to me once. Tey had $4m in reserves to put into an operation. Tey asked me to study their plans. It was a really big project. But I advised them not to do it. A guy at their construction firm got so angry when he heard this. But when I met these clients later at a show in Brazil they told me I had saved them from losing an awful lot of money. In the past, many big chain restaurant brands have come to Brazil thinking they will make a fortune, and quickly lost their money. Tat will happen if you don’t do your studies to see what
“Many chain brands have come to Brazil thinking they will make a fortune, and lost their money. That will happen if you don’t do your studies... That’s where we come into our own”
the perception of the food, the product and the service will be in this part of the world. Tat’s where we come into our own.”
LOCAL KNOWLEDGE
Amatti is enormously proud of his Brazilian roots. “We have very exotic people here. We are the only guys who speak Portuguese in South America, but here, on the same plate, we have African, European, Asian, and American flavors,” he says. According to Amatti,
Taco Bell is a good example
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