THE SO WHAT? WITH JOE SCHUMAKER FCSI
A mission as big as the Moon landings? Watch this space...
Joe Schumaker FCSI’s latest column looks to the stars and beyond for inspiration in how to fix a broken foodservice model
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n my last Foodservice Consultant column I detailed why I believe a system has developed over the last 50 years that
has caused innovation to be stifled in the foodservice industry and caused our current model to break. One-upping the competition in a race to the bottom is not the solution And that’s the main issue: we’re not problem solving, we are just competing. I recently watched the movie First Man
JOE SCHUMAKER FCSI Based in Idaho, Joe Schumaker FCSI is the founder and CEO of FoodSpace
FURTHER DETAILS: So what do you think? Join the debate by contacting Joe:
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(2018). It follows the years leading up to the Apollo 11 mission to the Moon in 1969. I love that movie, partly because its message is about the US grappling with how to compete with a space program where its technology was, at the time, far behind that of the Soviet Union. What changed? A really brilliant president delivered a speech to Congress in 1961 saying, “Tis nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon.” When John F. Kennedy gave his “We choose to go to the moon” address in 1962, the decision had been to honor those extraordinary ambitions. Te experts knew what the problems were, but not what the solutions. were. So, they put the most brilliant people in a room
together and figured it out. joe@myfoodspace com
CHANGING THE WORLD Feeding the people of the world is no trivial comparison to an endeavor as significant as the Moon landings. It’s a hugely important undertaking. But, from our corporate dining clients in the cutting-edge autonomous
car industry and pharmaceutical sectors, to those projects in higher education: we are feeding the people that are going to change the world. So, to me it’s vital we course- correct this industry and get the smartest folks in the room to figure out how to foster genuine innovation that will change what we do for the next 50 years. We must not settle for mediocrity or incremental change. We must reach for the stars in our ambitions. As Google would call it, take a Moonshot! And it’s not just the brightest technical
minds that can contribute. Everyone has a stake in this, so let’s engage with the industry’s hive mind. In 1962 when President Kennedy visited NASA, he talked with a janitor who was sweeping the hallway. When Kennedy asked him what he did, he replied, “I’m helping put a man on the moon.” And you know what? He was. When everyone is invested in pulling in
the same direction we can make genuinely giant leaps, not small steps. To do that in the foodservice sector we must communicate better and collaborate more to grow a better ecosystem so we can all thrive. We must learn to fail more – the Apollo mission had plenty of missteps too – but crucially, we must learn to fail fast and cheap. It also requires foodservice equipment manufacturers to pay closer attention to consultants who can see the vast potential for real innovation that will improve things for operators. Next, I’ll address the role that independent
test kitchens and centralized production must play, plus why the hub and spoke model makes sense in a downturn. I’ll also explain why consultants are best placed to show the way – perhaps not to infinity and beyond, but certainly to a brighter future for us all.
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