You’ve
alongside the release of ‘In Memoro’. How does this visual transformation represent the thematic essence of the album, and what role does it play in connecting with your audience?
redefined
your
visual
identity
“We changed our visual identity when we started to brainstorm about all the future plans for Memoro. Two messages were important. One was the duality of Joyhauser and also the complementarity of us as a duo and second is the psychological message. The result is the following logos. The two lateral squares reflecting the duality of Joyhauser and the missing squares in the logo is the hidden psychological message. Even though the logo is not complete your brain is filling in the missing gaps to read Joyhauser and Memoro. This visual representation follows the psychological story of Memoro and is the recurring theme during our live show. We want to bring something different and special during our Memoro AV shows and the name says it all. We want people to remember our
in their
shows, we want all those neurons brains to invoke a good feeling”.
As you continue to inspire peers and listeners alike, maintaining your
messages or feelings do you hope to evoke in your fans, and how do you want your music to be remembered in the ever-evolving world of techno?
“Our core ideal definitely is to be some kind of therapist for the people on the dance floor. We don’t want to sound cliché but it’s important for people to be able to let themselves go from time to time. We often receive messages from people telling us what a great time they had, how they forgot their 9 to 5 drag, the love they felt, the connection they felt to others, how they made new friends,.. We receive these messages from all nationalities, genders, ages, etc.. We just want everybody to feel free on the same level, that’s what techno has always been about, right?”
Joyhauser’s journey in ‘Memoro’ and beyond is more than a musical exploration; it’s a symphonic interplay of sound, emotion, and visual narrative, redefining the realms of techno. Their work, a blend of meticulous passion and innovation, serves as a therapeutic escape, bridging souls and liberating emotions, radiating an enduring influence in the ever-evolving musical landscape. They remind us of music’s transformative power and its ability to invoke profound connections and enduring memories, offering solace, excitement, and inspiration within every harmonic whisper and pulsating beat. In the unfolding chapters of Joyhauser’s story, we find a distinctive echo of freedom and connection, a timeless dance of energy and emotion in the boundless universe of sound.
mixmagnl.com 39 core ideals, what
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