Guerra highlights the importance of artistic consis- tency, emphasizing the need to preserve the label’s underground roots while keeping sight of the goal to reach a broader audience. This tension between expan- sion and maintaining authenticity is a challenge that many labels and artists face, and the way Overtones navigates this duality could be crucial to its long-term success. Its multicultural identity and unique approach to electronic music are the elements that allow it to stay authentic while expanding into new markets.
MILESTONES AND RECENT ACHIEVE- MENTS
“2024 was a crucial year for the label, with events in some of the most influential cities in the global elec- tronic scene. One of the most significant milestones was the closing party at Miami Music Week, marking a turning point in its trajectory. The atmosphere at 1800 Lucky in Wynwood was electrifying, with over 2,000 attendees moving in unison and attracting the atten- tion of major brands.”
The closing party at Miami Music Week and the sold- out shows in key cities are clear proof of the impact that Overtones has had on the global electronic scene. These successes reflect not only the growth of the la- bel but also its ability to create experiences that draw massive crowds without losing its essence.
“The label achieved sold-out events in competitive markets such as New York, Isla de Margarita, and Ma- drid, further solidifying its position in the global scene. 2025 is shaping up to be a year of even greater ex- pansion, with an Ibiza residency as the next step in its evolution.”
The idea of an Ibiza residency in 2025 feels like the na- tural next chapter in Overtones’ incredible journey. It’s an exciting step that firmly establishes its place at the heart of the global scene, proving that the brand con- tinues to grow and touch audiences worldwide.
This achievement highlights how well its approach has worked and certainly invites us to envision even more vibrant moments and future expansions—always with music and experience at the core, staying true to the genuine essence that guides its path.
DISCOVERING NEW TALENT
“When selecting new talent, Overtones prioritizes qua- lity and timelessness over the immediacy of a club hit. The music must transcend the moment and remain in the audience’s memory.”
Tony’s approach to discovering new talent reflects a deep and thoughtful vision that goes beyond the pur- suit of instant hits. I love how he emphasizes the im- portance of authenticity and timelessness in the ar- tists he chooses for Overtones.
It’s not just about creating a hit for the moment but about leaving a lasting imprint that resonates with audiences on a deeper level. This mindset reveals a true passion for artistry and a commitment to quality, allowing the label to grow organically and authentica- lly.
EXPANDING BEYOND MUSIC
The idea of expanding Overtones beyond music is fas- cinating and showcases a creative mind constantly
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seeking new ways to influence and connect with the world. The concept of an Overtones House that brings together music, fashion, education, and sports is in- credibly inspiring.
“The future of Overtones is not limited to music. As the label’s director, I envision an expansion into other crea- tive industries, such as fashion, education, and sports. The idea of an Overtones House aims to integrate the- se disciplines, providing a space for talent development and professionalization within the industry. Additio- nally, social commitment remains a central part of its identity. Through its foundation, the label continues its work in underprivileged communities in Caracas, pro- moting a positive impact that extends beyond music.”
TONY G
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