EXCLUSIVE INTERVIEW
From Venezuela to the world’s most iconic clubs, Tony Guerra’s journey is that of an artist without limits—an explorer in search of new forms of expression. His name already echoes across high-caliber festivals like Resis- tance, Dreambeach, and ADE, where every set is a sta- tement of principles: relentless energy, rhythms that transcend consciousness, and an unbreakable connec- tion with the crowd.
With over a decade of experience, Tony has made evo- lution his signature. He doesn’t just follow trends; he creates them. Since breaking onto the scene, he has been recognized with multiple Pepsi Music Awards, in- cluding Best Electronic Music Album and Best House/ Techno Artist, solidifying his status in the industry. But his success isn’t measured solely in trophies—platfor- ms like Spotify and Apple Music have seen him domi- nate the charts, while legendary clubs such as Fabrik in Madrid, Hi Ibiza, and Club Space in Miami have witnes- sed his magnetic presence behind the decks.
Beyond his role as a performer, Tony is a strategist with a clear vision for the future of electronic music. He founded Overtones Records, a label and platform that not only amplifies his sound but also nurtures a new generation of artists. His work ethic is unwavering, his desire to innovate inexhaustible. From the depths of the studio to the intensity of the stage, his commit- ment to music is absolute—reflected in a discography that balances technical precision with a unique sonic sensitivity.
In this interview, Tony Guerra shares his global vision for Overtones Records, a brand that is gaining mo- mentum in Europe, with a strong presence in key cities like Barcelona, Madrid, and Amsterdam. For 2025, his strategy focuses on establishing Overtones as a lea- ding force in authentic, cutting-edge electronic music, fusing his Latin roots with global trends. Through co- llaborations with local artists and unique experiences, Overtones is solidifying its identity while continuing to conquer new markets.
Overtones is not just a record label; it’s a cultural mo- vement expanding its reach into fashion, education, and sports. Without a doubt, Tony Guerra and Over- tones are set to take over the world—and we’re in the front row to witness it.
OVERTONES’ EXPANSION IN EUROPE
“Overtones has solidified its presence in Europe in 2025 with a clear and meticulous strategy. More than just geographical expansion, the goal is to create a lasting impact on the music industry. The strategy is built on three fundamental pillars: establishing itself in key ci- ties, strengthening alliances with local artists and pro- ducers, and offering innovative concepts that redefine the sonic experience. Cities like Barcelona, Madrid, and Amsterdam have become epicenters of this evolution, where the label not only adapts but actively contri- butes to the transformation of the electronic scene. Through collaborations with influential clubs and stra- tegic brands, Overtones reinforces its identity as a benchmark of avant-garde and authenticity.”
The strategy described moves away from traditional expansion, aiming for a lasting influence within the music scene. By focusing on key cities like Barcelona, Madrid, and Amsterdam, Overtones is not just seeking to place itself on the map but to leave a significant
mark on the evolution of European electronic music. Its approach—collaborating with local artists and ac- tively integrating into the scene—emphasizes a desire to be part of the transformation rather than just an observer.
“However, the goal is not simply to be part of the mo- vement, but to steer its course. The label represents a philosophy of connection and change, not a reaction to fleeting trends but a driving force of innovation. Its identity is enriched by the cultural wealth of Latin America, and its purpose is to project it onto the world. 2025 marks the beginning of a global transformation in which Overtones emerges as a key player, integrating cultures, sounds, and audiences in an unprecedented way.”
The philosophy and artistic vision of Overtones, as expressed in the text, reveal a constant pursuit of in- novation and cultural connection. Guerra emphasizes that the label does not simply follow trends but beco- mes an agent of change—an essential force shaping the industry’s trajectory. Drawing strong inspiration from Latin American roots, Overtones seeks to project a unique vision globally, blending different cultures, sounds, and audiences into a cohesive movement. This bold approach reinforces the idea that Overtones has an aspirational impact—a fusion of cutting-edge ar- tistry and authenticity that could redefine the music landscape in the coming years.
“What sets the label apart in the European context is not just its sound, but its redefinition of the club and festival experience. More than a record label, Overto- nes presents itself as a movement that transcends categories, striving for an immersive and multisensory experience. Each event is conceived as an emotional journey, where the connection with the audience goes beyond music and is rooted in authenticity. On every dance floor, the label becomes a space for expression and celebration, where energy and rhythm merge in a one-of-a-kind way.”
More than just a label, Tony presents Overtones as a movement that aims to create an immersive and mul- tisensory experience, where the connection with the audience is emotional and authentic. This vision ex- tends beyond music, crafting an atmosphere in which the crowd’s energy and rhythm fuse to create unre- peatable moments. This innovative approach is key to standing out in a highly competitive market like that of European clubs and festivals, where the overall ex- perience is just as important as the sound itself.
CHALLENGES OF EXPANSION AND PRESERVING ESSENCE
“One of the biggest challenges of this expansion is maintaining the underground essence without com- promising global visibility. The key lies in artistic con- sistency: preserving the passion and genuine com- mitment to music that gave birth to Overtones. The concept of ‘underground’ varies depending on cultural context, but what differentiates the label is its multi- cultural identity and singular approach to electronic music. The expansion is not just about reaching a wi- der audience but doing so with a clear direction, always respecting its roots. Every event, release, and collabo- ration must reflect this philosophy and reinforce Over- tones’ authenticity.”
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