EXCLUSIVE INTERVIEW
“We’ll be leveling up on all fronts. We’ve decided to take things to the next level with our releases, which we’ll keep quiet for now. As well, we have partnered with Sample Market to release sample packs on a regular frequency. And of course, we are working to show the world how we do Rawthentic events. A lot of exciting news to come...”
The label is also planning to further establish itself in the live event space, creating immersive experiences that reflect its distinct identity.
“We are excited to expand our presence into branded events. Our journey has always been about connecting with our audience through music, and hosting our own shows allows us to deepen that connection. We envi- sion creating experiences that go beyond just perfor- mances.”
When asked about their dream collaboration, the duo has a clear answer.
“Hands down, Mr. G. His productions have had a major influence on the music we make, play, and release. He has always had that really raw, dark yet groovy sound we have always gravitated to. He’s definitely been a template for how we make, play, and sign music.”
As digital platforms and AI-driven music trends res- hape the industry, Rawthentic remains unphased, sta- ying true to its artistic vision.
“Technology advancing has never really been some- thing we fear. We do what we do and let the chips fall where they may. Obviously, there will be some effect on the whole industry, but we have faith that people will remain artists versus using AI as a cheat. Guess we’ll see as the years go by.”
For aspiring label owners looking to build a lasting brand, Carlo and Nathan emphasize the importance of fostering a strong community around their music.
“Find a way to build a community around your label and sound. Turn that into a brand people can identify and connect with. Have a solid amount of releases lined up ahead of time but not too many. You want to leave some space for something that might come up.”
They also highlight the value of direct engagement with DJs and artists, reinforcing relationships that can support the label’s growth.
Reflecting on Rawthentic’s extensive catalog, certain releases stand out as defining moments for the label.
“There are a bunch of releases we could mention, but the Shermanology tracks come to mind. It was really cool that they came to us with their new sound and trusted us to bring it to the world. It was also different from what we were releasing at the time, but both of us knew instantly when we heard the demos that it was a ‘yes.’”
Looking ahead, Rawthentic is poised for expansion, with several exciting projects in the pipeline for 2025 and beyond.
For Carlo and Nathan, Rawthentic’s journey is far from over. Their ultimate vision is to see the brand grow into a global powerhouse with large-scale events and pos- sibly even festivals.
“Obviously, we have many goals. One of them is for our brand to grow to a point where we can have many label events, and possibly festivals.”
Rawthentic Music’s ability to thrive for two decades speaks to the unwavering passion and dedication of Carlo Lio and Nathan Barato.
Their willingness to adapt while staying true to their core identity has allowed them to stand the test of time in an industry where trends shift rapidly. Their commitment to fostering a strong musical communi- ty and pushing creative boundaries ensures that Raw- thentic remains a formidable force in the electronic music world.
As a label, Rawthentic is more than just a platform for music—it’s a movement that brings people together through sound. Their efforts in supporting emerging talent, crafting innovative releases, and expanding into live events demonstrate a forward-thinking approach that sets them apart. With their eyes set on the future, it’s clear that Rawthentic Music will continue to shape
the electronic music landscape for years to come. Text by: Sergio Niño
Photo: Artist Courtesy -
mixmaglatam.com 51
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64
