CONTENTS


Contents 6.


Innovating for a customer-centric portfolio of the future Tata Consumer’s  looks at brands’ use of digitisation to drive growth


9.


How innovation in mixers helps everyone of Sekforde Tailored Mixers explains why this segment is so exciting


12.


Maximise consumer appeal with plant- based colouring solutions GNT’s offers a response to evolving consumer expectations


15. 18.


Making better choices  from Atlantic Grupa looks at the latest F&B consumer trends


The story of a hard seltzer from the Fortenova Group explains how Barts came to be


21


Innovating a new category Gnista Spirit’s is redefining the non-alcoholic spirit for a new generation


4 |  24.


Adult drinking: flavour, functionality and innovation David Begg of REAL Kombucha on the developing ‘no and low’ market


28.


Contemporary Mixers for rebel alchemists Seventeen’s  embraces a spirit of non-comformity


31.


Managing waste to help end want Coca-Cola’s looks at what is being done to improve the lives of Egypt’s waste collectors


33.


Choose life: growing demand for healthy, living products


Consumers are increasingly choosing healthier alternatives, writes Equinox Kombucha’s 


36. 39.


Putting people and planet first Sustainability is key to long-term success, says Britvic’s 


Suppliers’ directory


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