FOREWORD
Beverage Essentials Handbook 2022
Portfolio lead Valentin Gerasimuk, 0207 149 5973
valentin.gerasimuk@
arena-international.com EditorAmy Avanzato
Arena insights: Beverage Essentials Handbook is published by Arena International Events Group, a trading division of GlobalData. John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK. +44 207 936 6400
events@arena-international.com
copyright 2021 Arena International Events Group.
Registered in England No. 06212740
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or any information storage or retrieval system without the express prior written consent of the publisher. References are available upon request.
The contents of this handbook are subject to reproduction, storage and retrieval systems.
What a year! Pandemic, shortages, fear of company closures… The beverages industry has been shaken more times than we can count. We’ve seen flat figures in some categories, while others have been bubbling with more fervour than ever. Without doubt, two of the biggest trends have been
innovation and sustainability. This makes for an exciting future, full of green promise and new drink offerings. Covid-19, meanwhile, has reminded us of the need to take
care of our health while enjoying life to the full. Growth in online ordering has seen e-commerce boom. Brands want to offer exciting yet impactful products. Building strong relationships with the customer remains key to the overall experience. We are reshaping the beverage landscape, tapping into opportunities at every turn. Daily routine, seasonal drinking, consumer values – all must be considered when creating a product line with the potential for consumer loyalty and growth. Here at Arena International, we believe that staying connected will help us all navigate our way to a better future. Consider this Beverage Essentials Handbook your guide, with insights into the latest trends and innovations from the industry’s leading voices. We hope you find it useful and enjoy hearing from your peers!
Amy Avanzato, head of consumer portfolio, Arena International
Images: Shutterstock
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