PRODUCT INNOVATIONS
We follow global trends in the beverages industry, while also coming up with new ways of providing consumers with fresh ideas and products that reflect our innovation and creativity. Our hard seltzer is made from natural ingredients, with a 4% alcohol content – a low-calorie beverage with a mild and refreshing taste
necessary financial and business analyses. Our development technicians and packaging
experts worked intensively for the previous year and a half on the development of the formula and finding the best product packaging, while the marketing team worked intensively on the development of the brand – its name, visual identity, communication, brand strategy and market positioning plan. The logistics, procurement and finance team also had an
important role in the definition of the brand’s business strategy, and the market placement strategy was created in co-operation with the sales staff. In the next 15 days, we expect the extremely important and demanding phase of launching the product on the market, while our co-workers in sales will invest their knowledge and experience so that consumers can try out and freely enjoy Barts. One of our company values is community, and this project is among the best examples that we are actually living our value.
Taking into consideration that Barts is a new beverage category in the Croatian market, what kind of social event would you recommend it for? Barts is an excellent beverage for relaxing and socialising, and it is intended exclusively for adults. The taste is refreshing, light and, I dare say, exciting. That is the reason for its slogan ‘Life less usual’, through which we want to convey that it is intended for those who want
to step outside their comfort zone and spice up their everyday life. However, we are emphasising that consumers can enjoy Barts responsibly. And finally, I would just say, live ‘less usual’.
20 |
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44
