LOW AND NO ALCOHOL F
My particular field – premium non-alcoholic spirits – truly is a modern saga. It’s experiencing rapid growth – 79% in 2020 – and it’s now accounting for 0.6% of the total global non-alco market. Experts predict the race to continue. What was 0 brands in 2014 and only a handful in 2019 is now more than 70. This includes liquids offering soft-on-the-palate botanicals, capsaicin kicking sweetness, and everything in between. It’s been up to the brands, really, to define and
develop what should fit into the phrase ‘non- alcoholic spirit’. A natural consequence of this is that it’s hard for consumers to navigate and know what to expect from the drinks on offer. On the other side, it means we all can look forward to some serious purging and creative product development in the coming years.
Experience over effect Meeting over a coffee is something entirely different from meeting over a cocktail – and even more so with the transformation of coffee shops from places where people meet to places where people work.
And this – the occasion and the sensory requirements from drinks consumed on occasions normally associated with alcohol – was the starting point for developing our
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