Company insight
Digital care pathways: a necessity in healthcare
The ZEISS Group may be best known as a major player in the optical and optoelectronic industry, but the group also has a strong portfolio of software engineering services to offer clients in the healthcare industry. Leo Lindhorst, head of innovation health solutions, Carl Zeiss Digital Innovation, explains how clinicians, patients and MedTech companies can benefi t from a digital care pathway and what it takes to realise it.
What is ZEISS Digital Innovation? Leo Lindhorst: Carl Zeiss Digital Innovation GmbH is a 100% subsidiary of the ZEISS Group and provides end-to- end software engineering and quality assurance services to MedTech and Diagnostics companies. Our 400-plus employees in the health solutions team – located in Germany and Hungary – are dedicated to creating digital health solutions today that will improve people’s health tomorrow. Our high specialisation in the medical technology and diagnostics industry enables us to effectively and efficiently support our clients. We assist them in overcoming complex challenges, such as data protection and technological disruption, as they drive the digitalisation of their product portfolios.
What is your role at the company? I am head of innovation for health solutions at ZEISS Digital Innovation. My team is driving the strategic development, by identifying which medical technology and diagnostic solutions will be the most crucial for our clients in the future, and how we can specialise our teams to support our clients in the best way possible as they implement these products and solutions.
help treat patients more efficiently. Our focus is on creating user-friendly and effective solutions that support patient care.
But of course, every MedTech client has unique visions on how to digitalise their product portfolio, therefore we do not have a typical client as such. However, what unites all our clients is the common drive to transform healthcare and drive efficiency for healthcare professionals and better patient outcomes through innovative digital solutions.
How do the company’s services support the work of healthcare organisations? Medical devices are a crucial part of almost all care processes. There is still tremendous innovation happening in classical medical device development that makes medical staff more effective, efficient and successful in treating and curing patients. Yet, there is an even bigger potential for innovation in digital medical products and highly software- driven medical devices.
I believe that our services help medical device manufacturers to develop such innovative new products more efficiently and successfully to help scale their
“Our high specialisation in the medical technology and diagnostics industry enables us to effectively and effi ciently support our clients.”
Who are typical clients of ZEISS Digital Innovation? We work with medical technology and diagnostics companies to develop software products and solutions that
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software development efforts so they can bring more of these next-generation medical devices and digital solutions to the market. This ultimately helps medical staff to achieve better patient outcomes
Leo Lindhorst, head of innovation health solutions, Carl Zeiss Digital Innovation GmbH
and enable patients to take more control of their health and treatment journey.
What are the major challenges you believe MedTech companies must overcome to get products into the clinic and keep them there? MedTech companies will face increasing challenges in selling products as standalone devices to hospitals, due to the commoditisation of many types of devices and diminishing returns in classical device innovations. To succeed in this everevolving landscape, medical device and diagnostics companies should move to integrated solutions that meet the growing demand for connected and efficient care pathways. Clinicians are increasingly recognising the value of these integrated solutions along their clinical workflow, as they make care more efficient and improve patient outcomes. Digital solutions play a pivotal role as they connect various stages of patient care through data integration. For these reasons MedTech and diagnostics companies should expand their portfolios to include digital tools and products. By generating and utilising data as a basis for solutions, these companies can provide valuable insights and effective support for healthcare professionals and patients. Through this approach, they can transform themselves from pure providers of devices to providers of
Medical Device Developments /
www.nsmedicaldevices.com
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