Company insight
Natural, sustainable food protection
In an era where sustainability and natural ingredients are at the forefront of consumer choices, Alvinesa’s Vitifresh is revolutionising food preservation. Derived from upcycled grapes, Vitifresh is a powerful natural ingredient that not only extends shelf life but also contributes to a cleaner, greener world. With exceptional antioxidant and antimicrobial properties, Vitifresh is the solution the food industry has been waiting for.
A
livensa’s Vitifresh stands out by harnessing the
natural potency of grapes, a co-product of the wine industry. Rich in polyphenols, this ingredient offers remarkable protection against oxidative damage. Oxidation, a key factor in food spoilage, leads to rancidity, discoloration and unpleasant flavours. By scavenging free radicals, Vitifresh effectively preserves the quality, taste and appearance of food products. Furthermore, Vitifresh goes beyond antioxidant protection. Its antimicrobial properties, thanks to the polyphenols it contains, inhibit the growth of harmful foodborne pathogens. This double-action functionality makes it a natural alternative to synthetic preservatives, helping manufacturers reduce the risk of foodborne illness while offering a clean label solution.
Vitifresh is derived from upcycled grapes, enhancing sustainability and food preservation.
quality. Its stability across different pH levels, temperatures and light conditions further amplifies its versatility, allowing it to be used in a wide range of applications.
Proven superiority to synthetics Vitifresh’s capabilities are not just theoretical – they are proven. Studies show that Vitifresh outperforms synthetic antioxidants like BHT and Vitamin E by up to seven times. This makes it a formidable player in the natural preservatives market, where consumers are increasingly seeking alternatives that align with their desire for transparency, health and sustainability. The ingredient’s effectiveness is not limited to a specific product category. From processed meats to beverages, bakery products and dairy alternatives, Vitifresh maintains its integrity across various food matrices, ensuring both food safety and
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A sustainable future with Vitifresh Alvinesa’s commitment to sustainability is evident in Vitifresh’s production process. As an upcycled ingredient made from grape pomace, it embodies the principles of a circular economy. By transforming what would otherwise be waste into a valuable, high-performance ingredient, Vitifresh contributes to reducing food waste and promoting environmental responsibility. Alvinesa’s dedication to sustainability goes beyond ingredient sourcing. The company operates with a 95% self-produced renewable energy model, ensuring that their production process is not only eco-friendly but also energy-efficient. The zero-waste philosophy at Alvinesa means that every part of the grape is utilised, further minimising its environmental impact. Today’s consumers demand clean labels and natural ingredients. Over 50% of consumers across generations support initiatives aimed at reducing food waste
and favour products that use upcycled ingredients. Vitifresh perfectly aligns with these trends, offering a solution that meets both consumer demand and regulatory requirements. The growing market for natural and sustainable food ingredients has seen a significant rise in product launches with upcycled components. Vitifresh is leading this charge, providing manufacturers
with a solution that not only enhances food safety but also resonates with environmentally conscious consumers.
Join the revolution in natural food protection Vitifresh is more than just an ingredient – it’s a movement toward a more sustainable, natural approach to food preservation. Join leading food manufacturers who have already integrated Vitifresh into their products and experienced its superior benefits in extending shelf life, maintaining quality, and ensuring safety. By choosing Vitifresh, you’re not just opting for a powerful natural preservative – you’re committing to a future where sustainability and health go hand in hand. Let Vitifresh revolutionise your product offerings while supporting a greener, cleaner planet. For more information on how Vitifresh can enhance your product portfolio and meet your sustainability goals, contact Alvinesa today. Together, we can lead the future of natural food protection. ●
www.alvinesa.com Ingredients Insight /
www.ingredients-insight.com
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