Company insight
Health for performance: A science-backed approach to holistic health support
When it comes to health and nutrition, it doesn’t matter what walk of life someone follows – they all need the right nutritional support to live their lives to the fullest. Jane Durga, senior manager, scientific affairs and advocacy at Balchem Human Health and Nutrition, sheds light on the best ingredients to support consumers with different elements of their overall wellbeing, for the long term.
n endurance athlete, a busy working parent, a retiree exploring the world. These may seem like very different types of consumers, but fundamentally, they are all looking for ways to live their life fully and, ultimately, support their overall health and performance in every aspect of their routine. We’re all becoming more aware of the connection and interplay between multiple health areas, including physical, mental and emotional wellbeing. As such, it is important to create an environment where formulators and manufacturers can create dietary supplements that support consumers across multiple health areas, without compromising on quality and effectiveness. But how can we best achieve this?
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density, magnesium to provide cellular energy to working muscles, and iron to transport oxygen to working muscles, can support people’s physical health. For body-mind connection, choline should be your first point of call. It’s an essential nutrient for brain health and cognitive function that has been shown, in a randomised controlled trial, to improve visuomotor performance with a single dose.
Enhancing vitality
Formulations can also incorporate ingredients that keep people moving for the long-term and energised. Here, we look to support exercise recovery, cardiovascular health and endurance. For this, a key ingredient to consider is MSM. As a source of sulphur, MSM is
“Balchem’s comprehensive
portfolio...can be combined to cover a wide range of benefits, enabling manufacturers to develop next-generation products that deliver well-rounded health offerings for all.”
Elevating performance For a person to perform at their optimum level they must take care of their physical, cognitive and mental wellbeing. Therefore, providing our body with the right nutrients is essential to elevating our performance. To tackle the day to day, supporting your mobility by protecting your joints and keeping your muscles strong is imperative. Ingredients like vitamin K2, which plays a role in the maintenance of bone mineral
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critical for the building blocks of joints and connective tissues, aiding proper structure and function. Sulphur plays a key role in the synthesis of amino acids necessary for the production of antioxidant molecule glutathione, helping to manage oxidative stress, which can aid recovery post-exercise. Additionally, ingredients that support heart and cardiovascular health, like vitamin K2 and magnesium, and energy-yielding metabolism, such as
iron, can all contribute to the overall wellbeing that keeps consumers primed to take on challenges and reach peak potential.
Empowering people
This broad approach in supporting a wide range of physical and mental health areas can empower consumers to feel confident in their body and mind. This can go even further as some ingredients that provide benefits for physical performance can also enhance beauty from within, with MSM and collagen also showing benefits for skin health. The confidence that comes from this enhanced beauty from within can be the added bonus that provides peak appeal to consumers when choosing a holistic health product.
Make the world a healthier place For formulators that are creating supplements for sports nutrition, women’s health, healthy aging or beyond, it is important to incorporate ingredients that are backed by science, are bioavailable and offer superior quality. Balchem’s comprehensive portfolio, including flagship brands OptiMSM, Albion Minerals, K2VITAL and VitaCholine, can be combined to cover a wide range of benefits, enabling manufacturers to develop next-generation products that deliver well-rounded health offerings for all. ●
www.balchem.com Ingredients Insight /
www.ingredients-insight.com
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