News & numbers


Maintaining a healthy diet 400g


Salt, sodium and potassium


Portion of fruit and vegetables recommended per day. 9–12g


Most people consume too much sodium with an average higher consumption of salt per day.


Fats <30%


Ideal fat content of total energy intake to prevent unhealthy adult weight gain.


Lower the risk of NCDS with:


 <10% – percentage of saturated fats of total energy intake.


 <1% – intake of trans-fats.


Estimated CAGR of the health and wellness food market worldwide 2020-27, by segment


Naturally healthy (NH) food


Functional food Total 5.3% 4.9% 7.5%


0% 1% 2% 3% 4% 5% 6% 7% 8% 9% Compound annual growth rate


Source: Statista Details: Worldwide, Business Wire, Research and Markets 2021 Ingredients Insight | www.ingredients-insight.com >5g Recommended level of salt. 1.7mn


Deaths each year that could be prevented by salt intake reduction.


54% of all consumers and 63% of those aged 50+ care more about the healthiness of their food in 2020 than in 2010. Forbes


24% 32% 60% 24%


Sugars


>10% >5%


Intake of free sugars for both adults and children.


Intake of sugars that could provide additional health benefi ts. WHO


Those that said digestive health is the most important part of their health.


Those that actively try to consume probiotics.


Consume probiotics at least once a day.


Those that consume probiotics multiple times a day. food insight


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