Company insight
Introducing the Beyond Salt brand As a leader in the potassium salt market, NuTek Natural Ingredients was challenged to take gourmet salts to a whole new, healthier level. With its expertise in finding the right balance of potassium and sodium for its legacy product, Salt for Life, NuTek’s Beyond Salt uses the same washing and drying technique. This innovative process is like none other and eliminates the need for expensive bitter blockers or additional costly ingredients like herbs or spices to cover up the bitterness often associated with potassium salt. The result delivers the purest tasting salts from the earth and sea. Beyond Salt products can be a 1:1 substitute for salt in processed and packaged foods, sprinkled as a topical flavouring and used for home and restaurant cooking. With more awareness around healthy, clean-label food choices, Beyond Salts are intended as a total salt replacement for active people who care about good health and good food.
Beyond Himalayan
Himalayan salt has as many as 84 naturally occurring minerals and trace elements supplying nutrients our bodies need and a flavour our tastebuds desire. The varying degree of pink colour often draws a higher price that consumers are willing to pay, and 59% of consumers prefer the taste of pink Himalayan salt over regular salt with 67% buying it in the past year. Sourced from deep within the pristine mountains of the Himalayas, Beyond Himalayan delivers natural Himalayan pink salt and potassium salt in a single crystal resulting in 30% less sodium and more potassium. What makes Beyond Himalayan uniquely different than traditional Himalayan pink salt is NuTek’s unique washing and drying process, and this process yields an unrefined, clean, single- crystal product. These newly formed, potassium-rich crystals replace a portion of the sodium in the Himalayan pink salt resulting in the purest tasting salt on earth that is, simply, Beyond Himalayan. Beyond Himalayan is a salt that is not only on trend and in demand but also serves as a catalyst to offer food manufactures a gourmet salt that is all-natural, lower in sodium and an improved source of potassium – a much needed and often under-consumed nutrient. No functionality
Ingredients Insight /
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Himalayan, kosher and sea salts are three gourmet products improved by NuTek’s Beyond Salt brand.
is lost through sodium replacement because potassium salt has the same functionality as sodium salt. NuTek’s Beyond Himalayan maintains expected shelf life, enhances flavour, acts as a binder and protein extractor, controls fermentation rate and does not affect dough rheology – all the essential functions of sodium salt but without the harmful effects of sodium.
Beyond Sea Salt
Sea salt is one of the fastest-growing salt trends in the market with over 20% of products in supermarkets now containing sea salt on the label. In an independent survey, 93% of consumers prefer sea salt over regular salt with 87% buying in the past year, and over 60% of consumers will pay more for a product with sea salt. With this insight in mind, NuTek created Beyond Sea Salt to help manufacturers deliver an innovative product with a healthier balance of salts. Just like Beyond Himalayan, Beyond Sea Salt is a simple approach to creating great tasting sea salt with improved nutrition. Sea salt and potassium salt are combined through the same washing and drying process to deliver a healthier balance of salts and minerals resulting in the purest tasting salt from the sea.
Beyond Sea Salt can be used as a 1:1 replacement for sea salt. Additionally, Beyond Sea Salt has the same functionality and food safety benefit of sodium salt so there is no need for reformulation, bitter blockers or additional flavouring systems, and it provides a clean-label solution.
What makes Beyond Sea Salt unique is that it tastes the same as sea salt without the bitter taste that can be associated with potassium salt.
Beyond Kosher Salt
Known for its coarse grain and primarily used by chefs in restaurant and home cooking, kosher salt is generally referred to as the gold standard in salt for cooking. With naturally occurring minerals, 30% less sodium and more potassium than regular kosher salt, Beyond Kosher Salt adds maximum flavour, is the healthier alternative salt to regular kosher salt, and is produced and handled by the highest standards of kosher certification. Using the same washing and drying technique, Beyond Kosher Salt is minimally processed to deliver a pure, bold taste that rivals regular kosher salt. As with all Beyond Salt products, Beyond Kosher Salt is formulated to be a 1:1 replacement for straight kosher salt.
This fusion of culinary influence and health benefits in the salt category has resulted in a new, balanced approach to taste and health. Join NuTek Natural Ingredients as the company moves to Go Beyond Salt with the health benefits of potassium and reduced sodium from the natural, clean tastes of Beyond Himalayan, Beyond Sea Salt and Beyond Kosher Salt – the purest tasting salts from the earth and sea. ●
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