Company insight
Making good-for-you products taste great
With consumers looking for healthier lifestyles, good-for-you products like sugar-reduced food and beverages are rising to the top. To make these good-for-you products taste great, Symrise follows a holistic approach to bridge gaps in taste, nutrition and health solutions.
O
ver the past decades, consumers, retailers and regulators have grown increasingly aware of the detrimental health effects associated with immoderate sugar, sodium and fat intake. This has resulted in a strong global push for food and beverage manufacturers to reformulate their products. The overall shift towards health benefits has also brought a trend towards fortification and enrichment. At the same time, changes in the food or beverage matrix often result in taste gaps that ultimately affect consumer preference. While consumers desire good-for-you products, taste continues to drive their preferences.
Sugar-reduced products consumers love
Symrise maintains a long-standing research and development programme to deliver against this macro-trend and its complexities. This way, it is supporting manufacturers in their efforts to offer great tasting food and beverages with low or no sugar content. To rebalance the sweetness profile and overall sweetness dynamics, it takes more than a single substance or a combination of sweeteners. One must consider the entire taste dynamics, like onset, mouthfeel, and masking of lingering aftertaste. Here, the tailored Symlife solutions help to rebalance the overall taste profile according to each manufacturers’ unique needs. To achieve this, the holistic Symlife taste balancing toolbox offers solutions to rebalance sugar, fat and sodium perception to build umami, mask off-notes and add sensations. It pursues the objective to optimise the overall taste profile of a
Ingredients Insight /
www.ingredients-insight.com Taste balancing for great tasting, healthy products.
product to keep great taste in good-for-you products across categories. To do so, the company draws on five key capabilities. Firstly, natural taste balancing solutions. Symrise owns a unique IP portfolio of natural taste balancing solutions in the context of optimising sweet taste profiles and rebalancing mouthfeel in sugar-reduced products. Additionally, the experts develop natural taste balancing materials from side streams to support a circular economy. Also, they are continuously researching an in-house selection, breeding and cultivation program.
Second, consumer and market understanding. Consumer-centricity provides the key to help manufacturers deliver satisfying product experiences. To generate these insights Symrise works with a broad variety of tools. This includes the proprietary Trendscope study to identify trends for products low in sugar, and
Symscript, an in-house sensory language to describe sensory gaps and the ideal taste profile of products. Thirdly, application expertise. Symrise understands the interactions and synergistic effects of taste balancing tools and food matrices. This application know- how and analytical capabilities enable it to tailor taste solutions according to the manufacturers’ specific end uses and formula needs. Fourthly, a close collaboration approach. Symrise ensures speed and agility in delivering tailored solutions by engaging manufacturers at an early stage. Also, applying Symrise’s cross-functional capabilities help to deliver unique taste solutions and meet the requirements regarding cost-in-use, labelling and taste performance. Fifthly and finally, regulatory expertise. The company’s expert teams help customers navigate the complex regulatory landscape to determine market relevant labelling and on-pack claims.
Taste balancing for great tasting, good-for-you products
Symrise offers all-in-one support for its customers. This enables them to create good-for-you products with the full taste enjoyment of a sweet product. The Symlife portfolio supports in balancing and optimising taste and thereby drives consumer preference overall. Due to its holistic approach, research activities, consumer understanding and taste expertise, Symrise is able to make good- for-you products taste great and contribute to a healthier diet. ●
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