Spa & wellness
a difference, as the most damage is caused by believing sustainability is someone else’s responsibility. “Sustainability is more than caring for the environment, it’s a set of core business values. Therefore, a purpose-driven approach to business is the best route to sustainability. Spa and wellness businesses should embark upon a comprehensive plan with business policies that support sustainable development. This plan should allow a timeline for change, education and revised operating procedures. The planning, auditing and measuring is something that can be to be communicated to all stakeholders.” Sustainable Wellness has dedicated itself to this. As a social network dedicated to sustainability, it offers expert knowledge, connections and education to all sectors within global hospitality, spa and wellness, and fitness. Sustainable Wellness helps businesses build around the pillars of sustainability: people, planet and prosperity. “We have a diverse membership of students, therapists, hoteliers, C-Suite hospitality, sustainability professionals, academics, suppliers and consultants who all require full visibility on the level of knowledge to be able to carry the movement forward. They also all require different levels of education and knowledge. The platform allows open communication and allows the community to share and enjoy some of the lighter topics and actions that are taken within a spa and hospitality setting, as well as seeking procurement and asking the more difficult questions.” Sustainable Wellness, says Brialey, has developed a strong partnership with The Sustainability Group, which own the platform FuturePlus that measures the baseline of sustainability for a business without judgement and allows them to set an ambition. It’s an important aspect, according to Brialey, as it allows businesses to measure what they want to achieve and when, which allows them to create a roadmap and guidance on how to achieve unique company sustainability ambitions with a team of consultants on hand throughout the process. “At FuturePlus, we feel our partnership with Sustainable Wellness goes to the heart of what we are both trying to achieve. Ensuring that good health and well-being apply to both the planet and to society. We are thrilled to be able to champion this concept alongside the Sustainable Wellness team and to providing accessible, achievable and affordable sustainability solutions to all wellness destinations, large or small,” adds Mike Penrose, co-founder of The Sustainability Group and FuturePlus.
Green thinking
While hotels like Arctic Bath and associations such as Sustainable Wellness indicate a future of seamless wellness and sustainability, the industry is not there
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yet. As Brialey points out, “The biggest challenge is changing the mindset of all on accepting sustainability as an essential business model. It is still viewed as an option and an expense.”
This runs true for Ranggård too, as she has previously had to compromise her passion for sustainability within the industry. “I’ve always had this interest of spa and wellness and sustainability, so I’m really happy to work with a smaller company where you become almost a community – where we all get involved and have this vision and goal to try to be as sustainable as possible, together.” With 81% of global customers who feel strongly that companies should help improve the environment, Arctic Bath should not be alone in the fight to incorporate environmentally friendly practices with wellness.
“I believe the hospitality and wellness sector has the potential to raise the bar above many other industries in leading the way for sustainable development,” adds Brialey. “It is in our blood to care”. ●
Above: Depending on the time of year, Arctic Bath fi nds itself frozen or fl oating on the Lule River.
Below: Escape the freezing temperatures in one of the several steam saunas.
69% Deloitte
The percentage of travellers who factor in sustainability when choosing their next holiday destination.
Arctic Bath
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