Technology The top trends for hotels in 2023
Mariana Palmeiro, global hospitality industry consultant specialising in the spa, wellness and health segments, and visiting faculty (business trends in luxury) at Glion Institute of Higher Education, outlines the hospitality trends for 2023 and beyond.
aving worked in the hospitality business for a long time, I feel we often under appreciate quite how resilient – and adaptive – this industry is. In the past couple of decades, we have seen the hotel distribution model upended by the online travel agents (OTAs); a major competitor arrival in the shape of Airbnb (and its emulators); and a global pandemic that forced hotels in many key markets to cease trading almost overnight. And yet the hospitality industry keeps on rolling; adapting to new realities and consistently treating trends as opportunities. Amid a backdrop of strong hotel development pipelines in many regions, I have selected some of the key hospitality trends to be aware of and looked at how hoteliers are responding.
H
Welcoming the working nomad With major employers like PwC embracing hybrid working models, and others such as Airbnb committing to work-from-anywhere policies, there is a huge opportunity for the travel industry to embrace this new
generation of remote workers, who seek to combine employment with international travel. While there may be some jobs that cannot be done remotely, the knowledge and services economy is less restrictive in this area, given the exponential rise in use of video conferencing and collaborative working applications that was spurred by the constraints of lockdown. For hotel operators, responding to this opportunity is about more than just installing good Wi-Fi. There has been a sea change in attitudes, too. This new generation of remote workers are interested in community; being among like-minded peers and enjoying a better-balanced life. At the same time, when they are working to a deadline they do not necessarily want to be surrounded by vacationers. This means the age of the bland and forbidding hotel business centre is over. I expect to see funkier co-working spaces and suites reconfigured to include a desk/office set-up that can be converted to a functional meeting space when required. I also see a huge opportunity for travel destinations to create bespoke
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