Spa & wellness
Cold comfort I
Sustainability has long been the focus of many in the hospitality industry, and spas are no exception. Phoebe Galbraith speaks to Klara Ranggård, hotel manager at Arctic Bath, Sweden, and Lucy Brialey, co-founder and director of Sustainable Wellness, to hear how they are adopting sustainable practices into their wellness offering.
t’s the word on everyone’s lips – ‘sustainability’ has quickly become an undeniable requirement for the modern hotel. The average guest is no longer likely to ignore unsustainable practices when choosing a hotel, as up to 69% of travellers factor it in when choosing their next holiday destination, according to Deloitte. Being environmentally friendly does not mean potential guests want to compromise on luxury, however; they expect the experience to be all wrapped up into one – and the spa and wellness sector of hospitality is no exception. For Lucy Brialey, the environment has been a concern since her teenage years. After spending decades in corporate well-being, she returned to the spa environment to a shocking discovery: “Upon returning into the spa environment, I was really surprised at the lack of education on sustainability that had become second nature to me.” As co-founder and director of Sustainable Wellness – previously
Hotel Management International /
www.hmi-online.com
known as the Sustainable Spa Association – Brialey realised that the wellness sector needed much more than “lip service” but to be a “defined business model rather than a fringe idea or a set of isolated and unmeasured actions”.
“The industry was moving in this direction before the pandemic and this is now becoming one of the biggest focus points for premium destinations as people and [corporations] are prioritising health and resilience,” Brialey explains. “More than 80% of our spa members are part of a hotel or leisure establishment. This has created a wider demand for our services into hotels and international hotel brands.” Klara Ranggård, hotel manager at Arctic Bath, agrees. “I think that sustainability now has to be within every part of a business. It’s how we move forward into the future, and you can see that clients and guests are becoming more conscious of their choices, [carefully considering] how they and where they consume.”
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Arctic Bath
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