Company insight Growing back
adisson Hotel Group’s midscale lifestyle brand, prizeotel, continued to expand in 2022 with the addition of three new hotels in Germany, Austria and Switzerland together offering close to 1,000 rooms. Last year, the group announced plans to expand the brand’s footprint with 45 new signings in Europe, with a particular focus on openings in the UK and Ireland over the next five years. At the investment cost of an economy hotel, prizeotel properties offer a lifestyle midscale experience with a unique and eclectic personality. The compelling design proposition brand is suitable for new builds and conversions with high gross operating margins (over 50%) and a lean operating model.
greener and stronger R
Radisson Hotel Group targets prizeotel growth in 2023, supported by a commitment to sustainability and responsible business initiatives.
Each property is a unique space designed to suit all traveller needs; from modern living spaces and co-working areas to “meet and mingle”, to temporary homes for digital nomads and meeting places for an international community. All rooms offer an eclectic mix of urban style and a relaxed ambience to create inspiring places to work, network and enjoy life. The first prizeotel opened in 2009 in Bremen, north-west Germany, and presented a new concept of the budget design hotel. The success of combining smart lifestyle with affordable accommodation prices continued to be rolled out in Germany and Austria in 2022 with new openings in Bonn, Vienna, and Münster. There are currently 16 properties in Germany, Austria, Switzerland and Belgium, offering more than 3,200 rooms. Technology and sustainability are at the core of the prizeotel guest experience. Digital check-ins, tech-focused rooms that feature wireless charging directly by the bed and numerous power sockets to charge multiple devices, and free, fast Wi-Fi available throughout the hotel, are
Hotel Management International /
www.hmi-online.com
Each prizeotel property offers cool, cheerful design for the cost of a budget hotel.
just some of the many evolving technology features that facilitate seamless stays. All prizeotel properties are paperless and cashless, and they offer rewards to guests who choose green housekeeping services.
A shared responsibility
As the first urban design brand to offer 100% carbon-free stays, all prizeotel properties are committed to keeping the prizePromise and implement the Hotel Sustainability Basics – critea set by the World Travel & Tourism Council (WTTC) – as a common level of sustainability fundamentals. Radisson Hotel Group recognises prizeotel properties as an essential contributor to its group-wide sustainability commitment to reach net zero by 2050. To that aim, new build prizeotel properties, especially leases, will be certified green buildings. Each conversion hotel will have a dedicated plan to improve the building’s environmental performance.
Radisson Hotel Group is a sustainability pioneer, aiming to bring the industry together to achieve more for the planet. The brand ranks among the top 1,000 companies in the world for publishing validated, science-based targets to achieve their net-zero commitment. The group identified the two main steps towards this goal as increasing the energy efficiency of hotel buildings and transitioning to renewable energy. The group is aligned with building LEED, BREEAM and EDGE sustainable building certifications while going one step further to define its own ‘build planet’ guidelines. These guidelines provide a framework and the tools for forward-thinking asset owners looking to join the path to net zero.
Radisson Hotel Group has offset over 60,000t of carbon for clients with its unique value proposition, 100% Carbon Neutral Radisson meetings. ●
www.radissonhotels.com 23
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57
